Director, Sales

Relay is a cloud-based technology platform that helps frontline teams improve communications, increase employee safety, and improve their productivity. Relay helps frontline teams digitally transform their operations with the modern tools which supports actionable real‑time data needed to track performance and improve their operations. Software has not yet transformed the frontline world, and we're on a mission to change that. We are empowering frontline teams in heavy industry and manufacturing, but also in hospitality, casinos, healthcare, education, and logistics.

We are looking for builders who don't just want a job, but want to be part of a mission: to build technology that finally empowers the 80% of the global workforce that doesn't sit at a desk.

If you believe in that mission, your work starts here.

Our team continues to grow to meet the needs of this massive opportunity, and we are hiring for a Director, Industrial Sales to join and build our growing Sales team in our Raleigh HQ.

• Make a Tangible Impact:
  Our platform directly enhances the lives of frontline workers, improving their responsiveness to customers (72%) and overall efficiency (77%). We've already facilitated over 2.5 billion messages and supported countless deskless workers.
• Be Part of a Winning Team:
  We're not just growing - we're recognized as a leader in our field. Relay has been honored by Inc. 5000, Deloitte 500, and NC Tech
• Thrive in a World-Class Environment:
  Our Raleigh campus boasts a fitness center, outdoor sports courts, a cafeteria, and modern work spaces designed to inspire collaboration and innovation.
• Embrace a Vibrant Culture:
  With over 200 team members, we've cultivated a culture of empowerment and engagement, where every employee is encouraged to do their best work.
• Invest in Your Future:
  Our comprehensive benefits package prioritizes work/life integration and supports your personal and professional development.

The Director of Industrial Sales is a pivotal leadership role responsible for owning the revenue acquisition and expansion targets within our industrial market segment, working in close partnership with the Director of Industrial Market Strategy. This highly collaborative position involves leading and scaling the industrial sales team, developing and executing effective sales strategies, and ensuring consistent achievement of revenue goals. Reporting to the VP of Sales, this role will be the primary driver of our success in the industrial sector.

You will work in a cross functional environment, collaborating closely with Marketing, Product, and Customer Success leaders to capitalize on market opportunities and achieve our ambitious growth objectives in the industrial sector.

• Own and be accountable for the revenue targets for the industrial mid‑market and enterprise sales teams.
• Develop and implement sales strategies and tactics to consistently achieve and exceed assigned revenue goals.
• Accurately forecast sales performance and proactively identify and mitigate risks to revenue attainment.

• Translate the overarching industrial market strategy, developed in partnership with the Director of Industrial Market Strategy, into actionable sales plans and initiatives.
• Develop and refine sales processes, methodologies, and playbooks tailored to the specific needs and nuances of the industrial market.
• Lead the effort in defining ideal customer profiles (ICPs) within the target industrial segments, in close collaboration with the Director of Industrial Market Strategy.
• Continuously evaluate and optimize sales strategies based on performance data, market feedback, and competitive dynamics.
• Recruit, hire, train, and mentor a high‑performing team of industrial sales professionals (Account Executives, Sales Development Representatives, etc.).
• Set clear performance expectations, provide ongoing coaching and feedback, and conduct regular performance reviews.
• Foster a culture of accountability, collaboration, and continuous improvement within the industrial sales team.
• Ensure the sales team is proficient in articulating the company’s value proposition…