Product Marketing Manager

Blend is a diverse team of problem solvers who believe that the world’s financial resources should be more accessible. Our cloud banking platform is used by Wells Fargo, U.S. Bank, and over 330 other financial services firms to acquire more customers, increase productivity, and deliver end-to-end digital experiences. Our software enables our customers to process an average of more than $5 billion in loans per day, making it possible for consumers to reach their financial goals faster and lead better lives.

Come do work that matters.

At Blend, we’re building a culture that feels energizing to be part of every day, where people choose to show up not just for work, but for each other. Our Raleigh office is a space where diverse perspectives are celebrated, collaboration comes naturally, and momentum is contagious. We bring people together often – whether to share ideas, celebrate wins, or simply connect – and we extend that connection beyond the office through thoughtfully planned team outings and social gatherings that help our community grow stronger.

Because we believe that strong teams fuel great innovation, we invest in experiences that make working together both meaningful and enjoyable. If you thrive in an environment that’s inclusive, dynamic, and full of genuine human connection, you’ll feel right at home here.

We are seeking a strategic and results-oriented Product Marketing Manager to join our dynamic team. This role is pivotal in driving the go-to-market strategy for our products and features. You will be the expert on our customers, the competitive landscape, and the market, using this expertise to craft compelling messaging and positioning. Working in close collaboration with product management, sales, and customer success teams, you will ensure the value of our products is effectively communicated to the right audience, driving adoption and revenue growth.

This is an in-office role, 4 days a week, based in North Hills.

• Develop and execute comprehensive go-to-market plans for new product launches and feature releases, including defining objectives, target audiences, strategies, and tactics.
• Lead cross-functional teams (including product, sales, and customer success) to ensure successful and timely execution of launch plans.
• Manage pilot programs and iterative feedback loops with early-adopter customers to refine product strategy and messaging.
• Develop clear, compelling, and differentiated product positioning and messaging that resonates with our target buyer personas.
• Articulate the value proposition of our products and create collateral, sales tools, and training materials to support the sales and customer success teams.
• Conduct business process analysis to articulate the value and ROI of our products to customers.
• Be the expert on our target customers, their needs, and their buying journey.
• Analyze market trends, competitive landscape, and customer feedback to inform product strategy and marketing initiatives.
• Identify and define target personas and develop strategies to reach and engage them effectively.

Sales & Customer Success Enablement

• Create and deliver training and enablement materials for sales and customer success teams to ensure they have the knowledge and tools to effectively sell and support our products.
• Develop sales collateral, including presentations, datasheets, case studies, and website content.
• Partner with sales to handle objections and refine messaging based on real-world feedback.

• Minimum 5 years of product marketing experience in a B2B SaaS environment, preferably in the financial services or fintech industry.
• A demonstrably successful background in developing and executing go-to-market strategies for technology products.
• Highly collaborative, a self-starter, and always interested in learning, innovating, and continuous improvement.
• A passion for precision and details, with the ability to manage multiple priorities and tasks simultaneously.
• Proven ability to build strong cross-functional relationships and lead complex projects across internal and…