Sr. Manager, Commercial Product Management

Sr. Manager, Commercial Product Management

Who We Are:

Bandwidth
, a prior “Best of EC” award winner, is a global software company that helps enterprises deliver exceptional experiences through voice, messaging, and emergency services. Reaching 65+ countries and over 90 percent of the global economy, we're the only provider offering an owned communications cloud that delivers advanced automation, AI integrations, global reach, and premium human support.

Bandwidth is trusted for mission-critical communications by the Global 2000, hyperscalers, and SaaS builders!

At Bandwidth, your music matters when you are part of the BAND. We celebrate differences and encourage BANDmates to be their authentic selves. #jointheband

What We Are Looking For:

In this role you will be responsible for the day-to-day business management necessary to drive profitable growth from our key customer segments supported by our messaging business. A successful candidate will work to maximize our existing product potential by evolving, managing, and developing commercial offer and go-to-market strategies to grow wallet share within our Civic Engagement customer segment base and expand our market share through new prospects and opportunities.

Key use cases associated with Civic Engagement are fundraising, community organizing and constituent engagement.

You will be responsible for daily monitoring and management of the segment’s messaging performance, developing a deep understanding and working knowledge of our usage volumes, revenue growth, and profitability profile, as well as ensuring our messaging customer experience furthers our differentiation in the market. You will also be expected to analyze trends as well as effectively communicate those trends and recommended courses of action back to the business.

This role will work cross-functionally with the Market Offer, Industry Relations, Product Development, and Revenue organizations to create business plans to prioritize solutions addressing key customer problems and market opportunities.

What You ll Do:

• GTM Strategy & Planning
  :
  Own the segment GTM strategy, plan commercial offer launches, and set success metrics.
• Provide On-Going Commercial Support for Existing Products - Act as primary liaison, collaborating with internal stakeholders (sales, marketing, support, finance, legal and product development) to execute against agreed upon go-to-market strategies, which includes general maintenance and of commercial terms, product plans, and pricing frameworks as needed.
• Market & Customer Insights: Conduct market research, competitor analysis, identify target segments, and help to create buyer personas. Work to elicit, analyze, and define customer challenges, market opportunities and solution requirements to grow Bandwidth’s messaging business.
• Win/Loss Analysis - Understand reasons why recent customers or prospects did or did not buy and potential areas for improvement throughout the buying process to both accelerate buying decision time-frames and increase win-rates.
• Sales Enablement: Work with Marketing teams to equip the sales team with necessary content, training, and tools to effectively sell the product and to develop compelling value propositions, messaging, and content that resonates with the target audience.
• Execution & Tracking: Manage go-to-market activities, define KPIs, monitor progress, analyze results, and pivot strategies as needed.

What You Need:

• Experience: Minimum 5 years experience working in a commercial product or offer management environment with an emphasis collaborating with sales and marketing, technical product and operational teams to develop, implement, launch, and maintain commercially viable and successful solutions in market
• Skills:
  • Excellent communication and interpersonal skills, ability to be personable yet persistent and clearly communicate cross-functionally both internally (and externally as needed)
  • Highly analytical with the ability to translate between strategic business decisions and their quantitative implications and communicate those to others
  • Demonstrated ability to Data-Driven Decisions, using analytics and market data to inform strategy and adjust…