Field Activation Lead
Listed on 2026-01-24
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Sales
Business Development, Healthcare / Medical Sales
Job Description
Our Territory Representatives interact face to face with our customers, understand their needs and consult to offer the right solutions. We work collaboratively in Field Sales Teams and play a critical role in supporting our customer centric business model.
Summary of the Job and Role PurposeThe Field Activation Lead (FAL) serves as a professional sales leader in building and maintaining a profitable and initiative‑taking relationship with animal health distribution companies that support our company's Animal Health products and services in their offerings to veterinarians and customers. The FAL focuses on building strong relationships with distributor stakeholders at the field sales organization to understand their business model, unique value offerings and partnership opportunities.
CoreResponsibilities
Reporting to the National Account Director for the respective specie business unit, the Field Activation Lead is responsible for driving initiatives, communicating, and articulating the medical importance of our company's Animal Health products and activating the distribution sales force to drive growth of strategic products. The individual will work collaboratively with distributor field sales teams and play a critical role in supporting our customer centric business model.
This position is responsible for their assigned distributors by selling our company's Animal Health division products, supporting pull‑through activities relative to the customer strategy, and ensuring that our company's Animal Health division is viewed as bringing value and technical innovations aligned to our strategic focus – The Science of Healthier Animals. This position works collaboratively with channel management, marketing, and sales organizations to drive outcomes and actions, and has accountability for assigned accounts.
The FAL discovers field level opportunities and trains field selling distributor Territory Managers. The FAL is also held accountable for delivering strong financial results for our company's Animal Health. This position leverages analytics to drive accountability and uncover opportunities to maximize growth.
Additionally, this position is responsible for understanding and utilizing market insights to drive opportunities and position our company's Animal Health as an industry leader. The Field Activation Lead position contributes to a best‑in‑class Salesforce Effectiveness and Enablement team by actively contributing to a culture that promotes innovation, continuous improvement, a customer‑focused mindset, and values feedback and inclusion.
Essential Accountabilities – Strategic, Operational, and Leadership Responsibilities- Execute sales strategies within assigned accounts and communicate delivered strategies to our Company's Animal Health Sales leaders.
- Identify marketing opportunities across teams for partnership and shepherd the opportunities to completion.
- Develop and clearly articulate the value of our full partnership as a margin contributor and our comprehensive partnership.
- Communicate in a way that is meaningful and relevant to the distributor; customize discussions and interactions based on understanding of distributor’s needs.
- Use analytics and insights to enhance decision‑making and tactical execution.
- Actively participate in distributor events, develop trainings, and activate the salesforce to grow our Company's Animal Health products.
- Deliver on key performance measures of distribution through collaborative efforts with internal departments and across business units.
- Regularly communicate and documentరక key account activities, including but not limited to sales trends, performance metrics, risks, and opportunities, to appropriate individuals and teams. Input and utilize call notes in MAXX.
- Develop agendas for meetings and communicate meeting objectives to appropriate team(s).
- Develop a timeline of field leadership meetings, trade shows, and promotional activities with distributor and share with key stakeholders.
- Attend National, Area, and Regional business meetings.
- Conduct quarterly business reviews ensuring that accounts understand the value of…
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