Brand Designer - Retail Store

Position: Brand Experience Designer - Retail Store
Role Overview
Frido is looking for a  Brand Experience Designer – Stores  to own and elevate the in-store brand experience across exclusive brand outlets, shop-in-shops, and new store openings. This role blends  spatial design, visual merchandising, and brand storytelling  to deliver consistent, high-impact retail environments aligned with Frido's brand DNA.

Key Responsibilities
Lead  spatial design  for retail stores including layouts, zoning, customer flow, and experience planning
Own  visual merchandising (VM) execution  across stores to ensure brand consistency and strong on-ground presence
Design and implement  planograms  aligned with product strategy and space optimization
Support  New Store Openings (NSOs)  from design concept to on-ground execution and rollout
Coordinate with  vendors and fabricators  for fixtures, displays, signage, and store elements
Conduct  regional store audits  to ensure VM, layout, and brand guideline adherence
Collaborate closely with brand, retail, and ops teams to translate campaigns into store experiences
Maintain and evolve  store design guidelines and VM manuals

Required Skills & Experience
Strong background in  Textile / Apparel Designing or Retail Design
Proven experience in  spatial design, VM, and retail store execution
Hands-on expertise in  Adobe Creative Suite (Illustrator, Photoshop, InDesign)

Experience with  planograms, store layouts, and VM standards
Strong vendor management and on-site execution capabilities
Eye for detail, aesthetics, and customer-centric design

Preferred Profile

Experience with  D2C / lifestyle / consumer brands
Exposure to  multi-city store rollouts  and audits
Ability to work in fast-paced, high-ownership startup environments

Why Join Frido
Opportunity to  shape the in-store brand experience  of a fast-growing D2C brand
High ownership role with visibility across brand, retail, and leadership teams
Chance to build scalable store design systems from scratch