Senior Manager – Performance Marketing

Job Title:

Senior Manager – Performance Marketing

Location:

Pune
Experience – 8 to 9 years

Role Overview
We are looking for a highly driven  Senior Manager – Performance Marketing  to lead the end-to-end digital growth roadmap for the brand. The role will be responsible for driving website conversions, year-on-year digital revenue growth, and full-funnel performance marketing across owned and paid digital platforms.
The ideal candidate should combine strategic thinking, data-driven decision-making, and hands-on execution expertise across programmatic advertising and emerging digital platforms.

Job Description:

Digital Growth & Website Conversion Strategy
Own and execute the digital roadmap to enhance website performance, CRO, and end-to-end user experience from discovery to booking.
Drive YoY growth in website-led revenue across tickets, season passes, add-ons, and experiences.
Lead CRO initiatives including A/B testing, landing page optimization, heatmaps, funnel diagnostics, and personalization in partnership with UX, tech, and product teams.

Performance & Programmatic Advertising
Plan, execute, and optimize programmatic campaigns across display, video, native, and OTT platforms to drive scale and efficiency.
Own paid media strategy across Meta, Snapchat, Google (Search, Display, You Tube), and emerging performance channels.
Manage large performance budgets with a strong focus on ROI, attribution modeling, creative effectiveness, and cost efficiency.

Platform & Channel Expertise
Demonstrate deep hands-on expertise in Meta Ads Manager, Instagram, Snapchat Ads, and other social and performance platforms.
Pilot new-age platforms, creator-led advertising, retail media, and innovative ad formats relevant to youth, families, and experience seekers.
Build robust audience strategies using first-party data, retargeting, lookalikes, and contextual targeting.

Analytics, Reporting & Insights
Own performance dashboards and reporting for leadership reviews and strategic decision-making.
Leverage GA4, Google Tag Manager, Meta Analytics, heatmaps, and attribution tools to track and optimize performance.
Translate data into actionable insights to continuously refine campaigns across the full customer journey.

Cross-Functional Collaboration
Collaborate closely with Brand, Tech, CRM, and Offline Marketing teams to deliver integrated campaigns.
Align digital strategies with seasonal calendars, park launches, events, offers, and new attractions.
Support lifecycle, remarketing, and retention initiatives to improve frequency, repeat visits, and customer lifetime value.

Experience & Skills
8–12 years of experience in digital strategy, performance marketing, or growth roles, with a proven record of scaling website conversions and online revenue.
Strong hands-on expertise in programmatic advertising, paid social platforms (Meta, Instagram, Snapchat mandatory), and managing large media budgets with agencies.
Deep understanding of CRO, funnel optimization, analytics, and attribution, with a strategic yet execution-focused mindset.

Feel free to connect on mruna