Social Media Executive

Job Title:

Social Media Executive

Experience:

1-2 years

Location:

Pune (On-Site)

About Beyond Walls:
Beyond Walls is where deep real estate expertise meets cutting-edge technology. With 16+ years of experience and 150+ specialists, we are redefining how developers, brokers, and home buyers connect. Our advanced Prop Tech ecosystem simplifies the sales process, accelerates distribution, and delivers transparency at every step.
Joining Beyond Walls means being part of a high-performing, rapidly expanding organization that values ownership, innovation, and growth. If you want to build a strong career in real estate with a company that's shaping the industry's future, this is the place.

Why Beyond Walls
At Beyond Walls, you're joining a movement that's reshaping the future of real estate in India. Here, creativity meets data-driven strategy, and every campaign you work on has the power to shape how people find and buy their homes.

You'll lead social media strategy, presence, and growth for both Beyond Walls and leading real estate developer clients, gaining exposure to diverse brands, markets, and challenges. With 150+ experts across marketing, sales, product, and analytics by your side, you'll have the tools, mentorship, and creative freedom to make an impact from day one.

This is where bold ideas turn into measurable results, and where your work leaves a lasting mark on one of India's most dynamic industries.

Role Overview :
We're looking for a creative, platform-savvy  Social Media Executive  to drive strategy, presence, and growth across major and emerging social media platforms. You'll craft data-driven strategies, build a consistent brand voice, and grow engaged communities, turning ideas into campaigns that deliver measurable impact for both our brand and our clients.

Key Responsibilities:

Social Media Management
Plan and execute monthly content calendars for Facebook, Instagram, Linked In, You Tube, and emerging platforms.
Work with the creative and copy teams to deliver high-quality posts - static, carousel, video, and reels that align with brand tone and business objectives.
Stay on top of platform trends to keep content fresh and engaging.
Support content shoots, including basic video production and camera handling.

Campaigns & Growth
Assist in executing digital campaigns to boost reach and engagement.
Monitor performance using analytics tools; optimize based on insights.
Explore opportunities for influencer collaborations and user-generated content.

AI Adoption & Innovation
Explore and integrate new AI tools to enhance asset and content creation.
Experiment with AI-driven workflows for faster, more efficient creative production.
Share learnings with the team to drive continuous innovation in content strategy.

Community Engagement
Manage ORM and community interactions promptly.
Build rapport with key audience segments and relevant industry voices.

Analytics & Reporting
Track and report on campaign performance using tools like Meta Business Suite and Linked In Insights.
Provide actionable recommendations to improve ROI.

What We're Looking For:

1-2 years of hands-on social media marketing experience (agency experience is preffered).
Strong understanding of Facebook, Instagram, Linked In, You Tube, X, and other platforms.
Proven ability to ideate and implement content for Facebook, Instagram, Linked In, You Tube, and emerging platforms.
Strong grasp of digital marketing fundamentals, consumer behavior, and content optimization.
Creative thinker with a sharp eye for design, messaging, and timing.
Excellent communication skills (written and verbal).
Passion for branding, marketing trends, and building digital communities.
Interest in video production, on-site shoots, camera handling.
Proficiency in analytics tools (Meta Suite, Linked In Insights, Ads Manager, Campaign Manager, etc.)
Proficiency in design & AI tools (Canva, Ideogram, ChatGPT, Gemini, etc.) is a plus.