B2B Marketing Manager

About us:

At Pad Care, we're on a mission to make hygiene sustainable. Founded in 2018, we have developed India's first patented sanitary napkin recycling technology—PadCareX.

But we're not just solving a waste problem, we're building a circular economy that champions environmental resilience and social equity. Our service model closes the loop starting from collection, recycling, and transforming single-use sanitary napkins into sustainable materials, while also creating dignified jobs for marginalized waste workers, especially women, across the country.

With 100+ changemakers across 25+ cities, Pad Care is driving real impact—for people and the planet. Recognized by Forbes, the World Economic Forum, and more, we believe business can be a force for good. If you do too, Pad Care is where your purpose finds a home.

Oh, and you must have seen us on an episode of Shark Tank India, Season 2
- To learn more about the work that Pad Care is doing, check out the website:

Role overview &

Key responsibilities:

With ambitious plans to scale to 100 Cr ARR and global expansion, Pad Care is seeking a  Marketing Lead  who can drive our brand, demand generation, and category leadership at speed.

B2B Lead Generation & Growth Marketing:  Build and run a demand generation engine across inbound/outbound channels, ensuring consistent MQLs and pipeline contribution.
Inbound Marketing:  Build a strong inbound engine leveraging content, SEO/SEM, Linked In, and targeted campaigns to consistently generate MQLs.
Outbound Marketing:  Design and execute outbound campaigns (ABM, targeted outreach, cold campaigns, CSR/Sustainability connects) to create high-quality opportunities.
Event Management:  Plan, manage, and drive ROI from industry exhibitions, sustainability forums, CSR events, and Pad Care-hosted experiences.
Brand & Communication Strategy:  Position Pad Care as a global category leader in sanitary waste recycling through PR, ESG storytelling, events, and thought leadership.
Digital Marketing & Analytics:  Manage Linked In, email, ads, account-based marketing, SEO/SEM campaigns; own website and landing pages; optimize ROI using analytics and CRM platforms.
Sales & Customer Success Alignment:  Drive lead handoff to sales, enable sales with collaterals/case studies, and leverage customer success stories for renewals and upsells.
Team & Vendor Management:  Build and lead the marketing team, manage agencies for creative, PR, and digital, and establish scalable processes and reporting.
Performance Marketing:  Scale performance marketing efforts across digital platforms with ROI accountability.

What we're looking for:

5–8 years of relevant experience in B2B Marketing & Team Management, preferably in startups, cleantech, ESG, or enterprise SaaS/solutions.
Demonstrated track record in scaling demand generation, driving marketing ROI, and brand building in high-growth settings.
Prior exposure to CXO-level client interactions and investor-facing storytelling will be an advantage.
Demand Generation Expertise:
Proven experience in B2B lead generation, account-based marketing (ABM), and CRM/automation tools.
Strategic Storytelling & Branding:
Ability to craft ESG-driven narratives, manage brand positioning, and execute PR/communications.
Digital & Data Orientation:
Skilled in SEO, SEM, Linked In campaigns, email nurturing, and analytics-driven decision-making.
Leadership &

Collaboration:

Experience in building and leading teams, managing vendors, and collaborating cross-functionally with Sales, Operations, and CSR teams.
Growth Mindset:
Entrepreneurial, action-oriented, adaptable to resource-constrained, fast-growth environments.
Culture Fit:
Must align with Pad Care's values –  Integrity, Entrepreneurship, Collaboration, Customer-First, Innovation.

Work Mode:  Full-time; based in Pune; with occasional travel for events, client meetings, and industry conferences.

Why join us:

Compensation:  Competitive salary with performance-linked incentives; ESOP opportunities for exceptional performers
Growth Path:  Opportunity to scale into VP Marketing / CMO role as Pad Care expands globally.
Purpose With Impact :
Join a mission-driven team transforming menstrual…