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Job Description & How to Apply Below
Role summary
We’re hiring a full-stack Head of Growth Marketing to own end-to-end growth at Kamaya Kya (SEBI Registered Research Analyst). This is not only performance marketing or only content. You will run organic + paid acquisition, funnel strategy + CRO, cohort-based lifecycle marketing, experimentation, analytics, and growth operations, working directly with the CEO/CXOs/board to drive growth and revenue outcomes. Scope covers Kamaya Kya website subscriptions, Smallcase subscriptions, and over time PMS lead generation.
You won’t write code; you will drive requirements, funnels, experiments, tracking plans, briefs, coordination, QA, and reporting.
What you will own
A) Growth strategy, targets, operating cadence
Own the growth roadmap across acquisition, activation, retention, revenue, referral (AARRR).
Translate goals into quarterly/monthly plans: channel mix, funnel targets, budgets, experiment roadmap.
Define north star and input metrics by stage (qualified sessions/leads, first meaningful action, paid conversion, renewal/engagement, shares/invites/community).
Run weekly growth reviews with CEO/CXOs/board: dashboard, funnel, cohorts, experiments, learnings, next bets, channel allocation.
Build a growth operating system: intake, ICE/RICE prioritization, tracking, QA, reporting, post-mortems, documentation.
B) Funnel architecture (Web) + CRO
Map and optimize the full funnel: landing → signup → onboarding → paywall/subscription → consumption → renewal.
Own Kamaya Kya subscription funnel and Smallcase funnel (discovery → conversion → post-buy engagement).
Fix drop-offs: friction, trust gaps, unclear value proposition, weak proof, checkout/payment failures.
Instrument and improve CTAs, forms, checkout steps, payment drop-offs, renewal and upgrade flows.
Run CRO sprints on landing/pricing/plan comparison/trust assets/FAQs/methodology pages and disclosures placement; use heatmaps, session replays, recordings, surveys, on-page experiments.
C) Cohorts, segmentation, lifecycle, retention
Build cohort frameworks by source, intent, ICP/persona, content depth, watchlist/engagement, plan, tenure, churn risk, LTV.
Create a playbook per cohort: message, offer, channel, cadence, KPI.
Build automated journeys (email/Whats App/push/in-app as applicable): onboarding (7/14/30 days), activation nudges, engagement loops, conversion journeys (trial→paid, free→core/advanced/VIP, paid→upgrade), renewal sequences (T-14/T-7/T-3, renewal day, post-renewal), winback.
Own retention outcomes: renewals, churn reduction, engagement depth, personalization with strict message-cadence discipline.
D) Paid acquisition and performance marketing
Own paid strategy and execution across Meta/Google/You Tube/Linked In (and others if relevant).
Manage the full paid funnel: creatives, landing pages, tracking, attribution, remarketing, lookalikes, exclusions, LTV-based scaling.
Build creative systems (hooks/angles/formats including founder-led, education-led, UGC-style where relevant) with compliance-safe claims; run a creative testing matrix and refresh cadence.
Run disciplined experiments across audiences/creatives/LPs/offers/retargeting/reactivation (visitors, engaged readers, abandoned checkout, inactive members).
Optimize for quality: CAC, activated CAC, payback, LTV:
CAC, retention by channel cohort, assisted conversions; scale only after measurement and LP-ad match are tight.
E) Organic growth engine (SEO + distribution + community)
Build organic acquisition focused on investor intent and long-term compounding.
SEO: topic clusters, keyword mapping, on-page, internal linking, performance monitoring, programmatic pages where relevant.
Distribution:
Linked In, X, You Tube Shorts, Instagram, Whats App community (admin-post) and relevant channels.
Content-to-conversion system: education, proof, conversion assets; authority assets (case studies, frameworks, evidence-led writeups, how we think/how we research).
Community-led growth:
Whats App community, referrals, ambassadors, events/webinars, creator partnerships (compliance-safe), referral loops.
F) Measurement,…
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