Lead Generation Representative

Overview

We are seeking a highly motivated Lead Generation Representative to join our team. As a Lead Generation Representative, you will be responsible for identifying and qualifying potential customers and generating new business opportunities. This role requires strong people and communication skills, as well as the ability to effectively discuss and promote our services.

Why this Lead Generation role? Do you like challenges? You will be supported and encouraged to assist with two key departments:
Marketing & Business Operations. You will search for, attract, engage, follow up on, and schedule meetings with prospective clients and our leadership team so that Auxillium can find new clients and/or new projects. We are currently looking for a purposeful, self-starter to join our business development team and help drive our success using a persistent, positive attitude based on a foundation of demonstrated performance.

At Auxillium, you will receive the support and tools you need to meet your goals and build a meaningful career.

Auxillium provides contact/call center, back office and technical support services to clients in a variety of industries. We believe in providing exceptional service to our clients and their customers, and we are enthusiastic about helping our employees learn, grow, and attain desired and rewarding career paths. Auxillium is a wholly owned division of Project Resources Group (PRG), operating in the telecommunications and utility industries.

Auxillium is growing, and we are looking for an enthusiastic and driven Sales Lead Generation Specialist to support our expanding business development initiatives. This role plays a key part in identifying new business opportunities, nurturing relationships, and supporting our leadership team in driving revenue growth. If you thrive in a fast-paced environment, excel at connecting with new prospects, and are passionate about helping organizations scale, we would love to connect with you.

Key Responsibilities

• Lead Identification & Research – Conduct market research to identify potential leads and target markets. Data mine lead sources for new contacts and transfer them to CRM platforms.
• Outbound Prospecting – Utilize warm calling, telemarketing, email campaigns, Linked In, and other business social platforms to identify new leads and schedule discovery meetings. Engage with prospects to understand business needs and effectively communicate the value of Auxillium’s services.
• Qualification & Scheduling – Qualify leads based on defined criteria and schedule appointments for the leadership team. Build and maintain a robust pipeline of qualified leads through consistent follow-up and relationship building.
• Collaboration & Strategy – Partner closely with the leadership team to develop and refine lead generation and conversion strategies. Work collaboratively as a key team member supporting the President and broader business development goals.
• CRM & Reporting – Perform CRM database management, including data entry, integration, and ensuring data integrity. Track and report on lead generation activities, including conversion rates, pipeline metrics, and sales opportunities.
• Marketing Support – Assist with the creation of email campaigns and other outreach efforts. Build and expand Auxillium’s presence across business social media profiles. Raise community awareness about Auxillium products and services.
• Additional Duties – Support other ad-hoc needs as required.

Required Knowledge, Skills & Abilities

• Have proven experience in inside sales or lead generation, preferably in a customer service, technology or technical sales environment.
• Possess strong sales, business development, marketing skills with the ability to keep leads engaged and interested in our services.
• Have proficiency in English, and have excellent communication skills, both written and verbal.
• Demonstrate the ability to effectively market products and services to potential customers.
• Be detail-oriented with strong organizational skills.
• Be self-motivated with a results-driven mindset.
• Have general intellectual curiosity (a positive approach with a healthy skepticism).
• Knowledge of the business…