Marketing Lead

Sawtooth Software is well known in the market research industry for being the best in the world at choice analytics (product optimization, pricing research, etc.). Over the years, our success and reputation have spread by word of mouth with very minimal formal marketing activities. With a strong foundation in choice analytics and a reputation for excellence, we are ready to expand our reach and accelerate our growth.

We are seeking a marketing leader who can build upon our legacy, enhance our brand presence, and help us with our goals to grow.

• Strategic Planning and Vision:
  • Help develop and execute a comprehensive marketing strategy that aligns with Sawtooth Software's growth objectives and market positioning goals.
  • Help lead the annual marketing planning process, setting strategic priorities and objectives to drive brand growth and market share.
• Cross-Department
  
  Collaboration:
  
  
  • Collaborate closely with product, sales, and other departments to ensure cohesive messaging and strategic alignment across all marketing initiatives.
  • Work closely with senior leadership, providing regular updates on marketing strategies, performance, and opportunities.
• Campaign Development and Implementation:
  • Oversee the creation, execution, and management of multi-channel marketing campaigns, ensuring they are strategically aligned and deliver measurable results.
  • Lead efforts to produce engaging content for social media, email campaigns, and other digital channels, maintaining brand consistency and integrity.
• Brand Strategy and Positioning:
  • Help define and refine the company’s brand strategy, ensuring consistent messaging across all touchpoints and enhancing Sawtooth’s market presence.
  • Develop go-to-market strategies for new feature launches and key initiatives, working closely with the product team to highlight unique selling points and benefits.
• Budget Management and Resource Allocation:
  • Manage the marketing budget, ensuring efficient allocation of resources to maximize ROI and achieve business objectives.
  • Analyze financial data and key performance indicators (KPIs) to optimize marketing spend and performance.
• Event Marketing and Thought Leadership:
  • Oversee the planning and execution of virtual and in-person events, such as webinars, trade shows, and industry conferences, to increase brand visibility and thought leadership.
  • Develop strategies to leverage events for lead generation, brand awareness, and customer engagement.
• Performance Analysis and Optimization:
  • Monitor and analyze the performance of all marketing campaigns, using data-driven insights to adjust strategies and improve outcomes.
  • Stay informed on industry trends, competitor activities, and emerging marketing technologies to ensure Sawtooth remains ahead of the curve.
• Stakeholder Communication:
  • Provide regular updates and insights to senior leadership on marketing performance, trends, and opportunities for growth.
  • Cultivate and maintain relationships with external partners, vendors, and industry influencers to enhance Sawtooth’s market presence.

• Marketing experience (3+ years preferred) with a strong background in campaign management, content marketing, and event planning.
• Bachelor’s degree in marketing, business, data analytics, or a related field.
• Proven ability to plan, launch, and manage integrated marketing campaigns across multiple channels.
• Strong marketing copywriting skills, with the ability to create compelling content for websites, campaigns, emails, and other marketing materials that engage target audiences.
• Analytical mindset with the ability to interpret marketing data, measure campaign performance, and make data-driven decisions.
• Excellent project management skills, with the ability to manage multiple initiatives, timelines, and budgets simultaneously.
• Strong communication and collaboration skills, with experience working cross-functionally with internal teams and external partners.
• Self-motivated, high energy, and able to thrive in a fast-paced environment.

• Experience in the software or market research industry.
• Familiarity with choice analytics, conjoint analysis, or similar methodologies.
• Experience working in a B2B…