Senior Product Manager, AI

We believe everyone deserves access to affordable and simple legal services. Founded in 2008, Rocket Lawyer is the largest and most widely used online legal service platform in the world. With offices in North America, South America, and Europe, Rocket Lawyer has helped over 30 million people create over 50 million legal documents, and get their legal questions answered.

We are expanding our team to enhance and grow the Rocket Lawyer platform to a scale never seen before in the company’s history, capturing audiences worldwide.

Have a passion for helping people through technology – especially AI? Come help Rocket Lawyer disrupt the legal industry and live up to our mission to make the law affordable and simple. You will work at the forefront of agentic AI product development, building and launching cutting‑edge products for millions of customers.

• Strong understanding of the capabilities and limitations of AI/ML – particularly agentic AI
• Translate business and customer needs into delightful AI‑powered products that solve real customer problems
• Drive a structured innovation process for generating and evaluating high‑risk, high‑reward product concepts that leverage new AI capabilities
• Continuously monitor and analyze the global AI landscape, including breakthroughs in foundation models (LLMs), agentic AI, and shifts in the competitive environment to keep the product at the cutting edge
• Collaborate with data scientists and engineers to define data pipeline requirements, understand data quality issues, and ensure data privacy and security

• Work with partners to launch novel Rocket Lawyer AI‑powered features in strategic ecosystems (e.g., ChatGPT Apps)
• Identify and quantify opportunities to expand into new ecosystems with new AI product development
• Ensure that Rocket Lawyer AI is the preferred legal AI solution in these ecosystems

• Define and analyze metrics to determine business impact
• Prioritize features using data-driven analysis, business insights, and mature judgment
• Develop and deliver a roadmap for Rocket Copilot product capabilities
• Understand and report on the direct revenue implications of product decisions

• Drive product strategy and execution for Rocket Copilot and our AI product portfolio
• Deeply understand the needs of our customers through quantitative and qualitative research
• Represent the voice of the customer on product design and vision
• Lead the ideation, development, and launch of products for our customers

• Collaborate with the cross‑functional team (Design, User Experience, Engineering, QA, and Content) to bring product experiments to market
• Develop a deep understanding of the marketplace and competitive environment

• 8‑10 years of software product development experience, ideally with B2B or B2C SaaS products
• At least 4 years in AI/ML product management
• Ability to combine strong product sense with business acumen to deliver positive outcomes to customers and the business
• Passionate about our mission
• Demonstrated ability to think critically and problem‑solve
• Ownership mentality
• Ability to engage in respectful debate and arrive at “win‑win” decisions
• Excited to celebrate and win
• Self‑aware with a growth mindset

• Experience building or launching products that leverage agentic AI systems
• Experience in the legal tech industry

• Comprehensive health plans (including Medical, Dental, and Vision insurance for full‑time employees)
• Unlimited PTO
• Competitive salary packages
• Life insurance
• Disability benefits
• Supplemental Optional Life Insurance Benefits
• FSA Options (Optional)
• HSA with Company Match
• 401(k) program with Company Match
• Wellhub & Class Pass fitness platforms
• Comprehensive Pet Insurance options
• Financial Wellbeing & Student Loan Program access
• Additional Mental Health & Wellbeing resources
• Free Rocket Lawyer account with online access to an extensive legal documents library and licensed attorneys at discounted rates

• Role Assessment(s)
• Final Interview