Sr. Manager, Marketing Analytics

Sr. Manager, Marketing Analytics

At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.

Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we're here, and fueling everything we do.

Our pursuit of better begins with innovation and with our team's mission of being the best. With us, you get the freedom to go further - no matter your role. That means developing, delivering, and selling the state-of-the-art products and digital tools that make top performers even better.

If you are a current Under Armour teammate, apply to this position on the Internal Career Site Here. ((Use the "Apply for this Job" box below).)

The Sr. Manager, Marketing Analytics will play a vital role in supporting Under Armour by providing timely and unbiased insights to help inform key business decisions. This position will be asked to lead data-driven insights across the full marketing funnel—from brand awareness to performance marketing and customer engagement. This role will partner closely with marketing, media, and CRM teams to optimize spend, improve targeting, and drive measurable business impact.

• Full-Funnel Analytics:
  Develop and execute measurement strategies across brand campaigns, performance marketing, and lower-funnel CRM initiatives (email, push, SMS).
• Media & Platform Expertise:
  Analyze and optimize campaigns across major platforms (Meta, Tik Tok, Google) and ensure best practices for attribution and ROI.
• CRM & Customer Marketing:
  Drive segmentation strategies and personalization across CRM channels to improve engagement and retention.
• Marketing Measurement:
  Lead Marketing Mix Modeling (MMM) and Multi-Touch Attribution (MTA) efforts to inform budget allocation and channel effectiveness.
• Business Partnership:
  Translate complex data into actionable insights for senior stakeholders, influencing marketing strategy and investment decisions.
• Customer Insights:
  Develop segmentation frameworks and leverage behavioral data to inform targeting and creative strategies.
• Tool & Tech Enablement:
  Partner with internal teams and vendors to ensure proper data integration and reporting across analytics platforms.

• Bachelor's degree with typically 10 years of relevant experience or Master’s degree with typically 8 years of relevant experience or Typically 14 years of relevant experience without degree
• 5+ years of retail experience (preferably eCommerce, but Brick and Mortar nice to have)
• Strong understanding of MMM, MTA, and customer segmentation methodologies
• Analytical Tools:
  Strong Snowflake, Adobe Analytics, SQL and Tableau background preferred, but not required
• Data Platforms:
  Hands‑on experience with Meta, Tik Tok, Google Ads, and CRM platforms (Salesforce Marketing Cloud or similar)
• Business Acumen:
  Ability to connect marketing performance to broader business objectives and financial outcomes with and without direction
• Curious Self‑starter
• Has a history of taking a hypothesis (both self‑created and peer‑received) and created a story using data and collaboration
• Curious by nature thinker and someone who can think/play outside the box

• Location:
  
  This individual must reside within commuting distance from our Baltimore office.
• Work Schedule:
  
  This role follows a hybrid work schedule, requiring 4 days in-office per week.

Sponsorship Eligibility: (US ONLY) UA does not offer sponsorship of job applicants for employment‑based work authorization for this position at this time.

• No relocation provided

$–$ USD

Most new hires fall within this range and have the opportunity to earn more over time. Initial placement within the salary range, however, is based on an individual's relevant knowledge, skills and experience for the position. UA is committed to helping our teammates succeed and advance in their careers. Base salary is only one component of our…