Associate Director Athletics, Strategic Engagement

Responsibilities

• Serve as a member of the Athletics External Leadership team and provide support for coaches, administrators, student-athletes, alumni and fans.
• Work with Athletics External Leadership team to create revenue generation ideas and platforms.
• Work closely with Princeton’s Athletic Ticket Office to aid strategy for group sales, season ticket sales and single-game ticket sales.
• Work closely with Princeton Athletics’ Communication Office to provide digital content for teams, alumni, fans, etc.
• Work closely with Princeton Athletics’ Broadcast & Multimedia Office to curate content for various facility in-game productions and video board shows.
• Work closely with Princeton's official corporate sponsorship entity (Learfield Sports) in terms of fulfillment and strategy for sponsor acquisition and retention.
• Work with the Athletics External Relations team and help to support Princeton Varsity Club events and initiatives where applicable (e.g. Tiger Athletics Give Day, PVC Banquet, etc.).
• Serve as Associate Team Support for various sports, which includes occasionally serving as a resource for student-athletes, attending home contests and traveling for select regular and post-season competitions.
• Provide strategic innovation based on best practices and industry standards for marketing, sales, and fan experience; utilizing progressive thought and strategy in leading designated units.
• Collaborate with senior team to drive annual external calendar including sales and marketing campaign initiatives, and opportunities regarding athletic and other events across the organization.
• Oversee development of marketing strategies (radio, television, social media, digital, etc.) that grow inbound, outbound, group and premium sales efforts.
• Uses survey tools to glean information from fanbase regarding the fan experience to enhance the overall experience; including, utilization of relationships with key campus constituents to continually improve upon the fan experience.
• Oversee Assistant Director of Athletics, Marketing & Engagement that includes conducting annual performance review.
• Assist with implementation of marketing and promotional strategies for Princeton's 38 varsity teams, with a primary focus on the seven ticketed sports.
• Partner with on-campus and community groups to develop strategies on events and drive attendance at home contests.
• Oversight of advertising spend on an annual basis.
• Oversee in-game promotions at select sports and manage an inventory of giveaway and promotional items.
• Serve as a liaison to campus and community partners, including the Office of Community & Regional Affairs and the Office of the Dean of Undergraduate Students, OWNCE, etc.
• Ensure execution of the department’s Athletics Style guide and brand guidelines.
• Lead departmental branding efforts and oversee development of graphic design collateral for external units and teams to utilize for digital and printed purposes.

• Bachelor’s degree required.
• Minimum of five to seven years of experience in athletic marketing or a similar field
• Ability to represent the Department of Athletics on campus and in the local community
• Strong writing skills
• Able to work at games and other events on nights and and weekends as needed
• Graphic design knowledge and/or multimedia storytelling and editing experience (i.e. Premier, Photoshop, Illustrator, InDesign, mobile solutions) strongly preferred.
• Ability to create promotional materials that effectively attracts the target audience in a clear and concise manner.
• Ability to organize, manage and prioritize multiple tasks simultaneously and meet strict deadlines.
• Knowledge of the digital and social landscapes and ability to generate successful social content; must be active in social media.
• Ability to uphold the commitment to Department of Athletics mission of Education Through Athletics.

• The University also offers a comprehensive benefit program to eligible employees.