Director- US Eliquis HCP Marketing

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Lead the development of the marketing strategies, initiatives, and tactics for the HCP customer channel, for non‑valvular atrial fibrillation (NVAF), deep vein thrombosis (DVT), and pulmonary embolism (PE) indications of ELIQUIS. The director will report to the Eliquis brand lead.

• Lead development of the professional marketing strategy, initiatives, and messaging for non‑valvular atrial fibrillation (NVAF), deep vein thrombosis (DVT), and pulmonary embolism (PE) including implementation of plans.
• Lead the development of all commercial initiatives for community and hospital/institution‑based physicians, and organized customers for all indications.
• Oversee development of messaging market research, and other strategic research projects, and develop specific insights to inform strategy.
• Advance new marketing techniques and AI capabilities to extract additional brand growth through segmentation, channel optimization and new or improved technological applications.
• Lead a team of 2 marketers and additional possible intern or preceptor staff, including coaching, objective setting, and development planning.
• Liaison with Medical and HEOR team to transform real world data (RWD) into healthcare professional (HCP) promotions.
• Work with training and agency teams to support Field Sales Force training of marketing strategy, messaging, and materials.
• Interface with the PFE team as part of the Alliance on strategic alignment and tactical execution.

• Desired 10 years pharmaceutical experience with 5‑7 years of relevant marketing experience and expertise in biopharma and general marketing fundamentals.
• Prior sales, sales management, or regional sales leadership highly preferred.
• Exceptional marketing analytics, insights and problem‑solving capability.
• Excellent written and verbal communications skills.
• Understanding of the broader cardiovascular marketplace across the care continuum is helpful but not mandatory.
• Proven track record of effectively and efficiently driving performance within a matrix organization and a strong ability to build alignment and collaborative working relationships both within the company and across an Alliance.
• Proven ability to lead and develop a team of direct reports is highly desired.
• Prior experience working with an alliance partner is desirable.
• Experience in financial management a plus.
• Strong organizational and interpersonal skills, with proven project management experience to drive performance.
• Knowledge and experience in navigating the regulatory approval process and other relevant codes of practice.
• Experience with internal BMS processes and systems desired.
• Strong knowledge of professional and payor marketing fundamentals required.

Princeton – NJ – US $201,890 – $244,646.

The starting compensation range for this role is listed above for a full‑time employee (FTE) basis. Additional incentive cash and stock opportunities (based on eligibility) may be available. The starting pay rate takes into account characteristics of the job, such as required skills, where the job is performed, the employee’s work schedule, job‑related knowledge, and experience. Final, individual compensation will be decided based on demonstrated experience.

Eligibility for…