Senior Manager, Sales Force Effectiveness - Commercial IT

Senior Manager, Sales Force Effectiveness - Commercial IT

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Sun Pharmaceuticals Industries Inc. is the fourth largest generic pharmaceutical company in the world, and rapidly building our brand presence. We manufacture, market and distribute pharmaceuticals to the nation’s largest wholesalers, distributors, warehousing and non-warehousing chain drugstores as well as managed care providers. Our goal is to continue to develop and market quality products that bring value to our customers and ultimately the patient.

Current manufacturing capabilities allow Sun Pharma to develop products across most therapeutic categories.

At Sun Pharma we believe our people are an invaluable asset. Our culturally diverse workforce is one of our biggest strengths, along with the rich experience they bring across varied skill-sets. We are proud that our global workforce is bound by our common values.

Sun Pharma is seeking a Senior Manager, Sales Force Effectiveness & Commercial Technology Enablement within the U.S. Commercial IT function. This role strengthens our CRM ecosystem, field effectiveness tools, digital engagement capabilities, and data-driven insights across Sales, Field Reimbursement Managers (FRMs), Market Access, and Patient Services stakeholders. The role focuses on enhancing CRM capabilities, enabling omnichannel field execution, and ensuring that commercial teams have the right tools and insights to operate effectively in an evolving access environment.

• CRM, Sales Force Effectiveness, and digital engagement platforms
• Data Management, Business Intelligence, and field analytics
• Commercial technology strategy, integrations, and governance
• AI/ML adoption and emerging technology enablement
• Partnership with Marketing, Market Access, Patient Services, Sales, Medical Affairs, and Digital teams
• Oversight of platform vendors, SaaS solutions, and digital delivery partners

• Lead technology initiatives that enhance the effectiveness of Sales, Field Reimbursement Managers (FRMs), and other field-facing teams.
• Partner with Market Access and Patient Services to enable approved visibility into access-related insights (e.g., payer dynamics, formulary indicators, key HUB/PSS milestones) that support field execution—without owning HUB or CRM platforms.
• Support digital field tools including mobile enablement, remote engagement solutions, field content resources, and omni-channel interactions in partnership with Marketing and Digital.
• Strengthen field planning and account engagement capabilities by aligning technology solutions with real-world access barriers, reimbursement workflows, and business processes.
• Coordinate day-to-day technology enablement activities across Sales Field IT support teams, internal Sun IT teams, and Business Units to ensure timely resolution of application, data, and platform-related issues impacting field users.
• Serve as a central Commercial IT point of coordination for field-facing application enhancements, issue triage, release impacts, and communication across stakeholders.

• Collaborate with Data Science, BI, MDM, and Commercial IT teams to deliver insights, dashboards, and analytics that support field strategy, account prioritization, and access-related decision making.
• Support governed integrations across commercial systems (e.g., payer data, HUB/PSS data flows, analytics platforms) to ensure field teams have cohesive, compliant visibility into business drivers.
• Advance AI/ML and NLP-enabled capabilities that improve segmentation, predictive access insights, and field prioritization.
• Ensure all technology and data initiatives meet HIPAA, PHI/PII, GxP, and Commercial governance requirements.
• Participate in evaluating emerging technologies that simplify access insights, strengthen account engagement, and support the evolving needs of field teams.
• Partner with internal IT platform, infrastructure, and security teams to ensure field-facing applications…