Associate Director, Brand Analytics

** Job Summary
** The Associate Director of Brand Analytics role is a position designed to support the analytic needs of the assigned Brand Teams.  This individual will be a part of the Insights & Analytics team, which is a customer-centric function that strives to keep patients and caregivers at the center of insights generation and strategic focus for Otsuka.
** Job Description
** The primary responsibilities of this role, Associate Director, Brand Analytics are to:
* Function as a proactive, consultative business partner who works with key brand stakeholders to inform business decisions through rigorous analyses and actionable insights.
* Provide strategic and tactical analytics support and business recommendations to CNS (Central Nervous System) brand teams through the analysis and interpretation of secondary market research data.
* Work with large syndicated pharmaceutical data sets (from IQVIA) to provide a comprehensive view of the market, noting strengths and limitations of the data / approach.
* Develop market maps and patient journey models to inform business strategy and brand forecasting models.
* Develop and maintain short-term and long-term inline brand forecasts. Collaborate with brand leadership and finance team on a periodic basis to update the forecasts.
* Able to decompose the forecast into basic building blocks and use it for creating key goals for performance tracking of the brand.
* Develop key driver models and subsequent segmentation schema to group target HCPs into actionable segments and provide inputs for sales force optimization, resource allocation, and multi-channel tactics across all customer types.
* Develop response models / ROI measurement for various personal and non-personal promotional channels, run marketing mix models /resource allocation simulations, pro-forma investment analysis, and communicate findings to brand leadership.
* Support product and market opportunity assessments, situational analyses, trend identification, market sizing, and competitive landscape research.
* Manage metrics and key performance indicators to track brand strategy, tactics and market performance.
* Develop and operationalize ongoing reporting needs.
* Proactively identify business opportunities and insights through secondary data mining and share with key stakeholders.
* Create a strategic advantage for the brand by combining the best available information with the best tools to drive decision making and evaluation of results from a strong basis in data and robust analytics.
* Collaborate with cross-functional partners to integrate analytics information and insights with other information sources, such as market research.
* Should be able to lead personnel with direct/indirect influence (direct reports, vendors, contract workers etc.).
* Will be responsible for budgeting process of the brand that the person is responsible for.
** Qualifications/ Required
** Knowledge/

Experience and Skills:

* Experience with hands-on analytics work
* Experience with new product launches and/or LCM needs
* Understanding of various syndicated pharmaceutical datasets from IQVIA, formulary data from MMIT/Fingertip Formulary
* Programming/Coding proficiency in SQL and experience and/or understanding of other statistical tools such as R and SAS
* Experience in data reporting tools such as Micro Strategy, Power BI etc
* Strong analytical/quantitative skills and knowledge with the ability to understand the big picture
* Strong verbal and written communication skills, as demonstrated in management presentations, succinct PowerPoint stories and layout, as well as structured syntheses and recommendations
* Proven team and project leadership skills, and ability to work independently
* Experienced in identifying and retrieving appropriate data and analyzing secondary market research audits and resources (e.g. IMS, Symphony, Specialty Pharmacy)
* Expert in handling and analyzing various data types (e.g., patient longitudinal data, claims data, distribution, sales, demand, units, promotion, formulary)
** Educational Qualifications
*** Bachelor’s degree, Post-graduate degree (Master’s/Ph.D.) in quantitative field highly desired…