Senior Manager, Professional​/HCP Marketing, Rare Disease

Job Summary

The Senior Manager of HCP Marketing – Rare Renal will report to the Director of HCP marketing and be an integral member of the launch team to support the company mission of defying limitation, so that others can too. This position has been designed for a marketer who will take on the responsibility of executing strategic and tactical launch initiatives.

This role will create meaningful impact for patients, HCPs and other critical players in the nephrology/immunology and rare disease arena. It requires strong cross-functional collaboration and communication to ensure successful execution in support of strategies fueling a new product launch.

Key Responsibilities

• Partner with brand marketing team to coordinate activities and tactics across personal and non-personal promotion for a new product launch.

• Support development and pull-through of core HCP messages in resources and promotional tactics – including visual aids, emails, journal ads, additional field materials, speaker programs and congress materials

• Establish relationship with the sales team to garner key insights and collaborate with sales training to ensure strong pull through of strategy

• Assist in the development and execution of HCP omnichannel strategy and digital campaigns including website development, search, paid media, and social. Partner with insights and analytics as well as additional stakeholders on performance measurement plan and leadership reporting.

• For the annual integrated strategic planning process, support the development of the broader vision and tactical planning with agencies and cross-functional partners.

• Collaborate with stakeholder and cross-functional partners including medical, IT, PRC/MLR, insights and analytics, market access, operations, compliance, etc.

• Become an expert on the marketplace and contribute to generate ideas and strategies based on external insight gathering (through market research, advisory boards, sales input/interactions, etc.).

• Help manage key vendors, including media, digital, and medical communications agencies

• Coordinate agency team members to drive completion of projects through PRC on-time and that they meet all regulatory guidelines, compliance standards and company policies

• Work collaboratively with finance partners and ensure budget is managed appropriately

• Travel (approximately 30%)

Required:

• BA/BS and 3+ years of healthcare marketing experience or related experience

• Proven track record in nephrology and/or rare disease brands specifically within HCP marketing.

• Strong influencing without authority and emotional intelligence skills; capable of working through ambiguity and thriving in a fast, high-pressure environment.

• Proven advanced analytical skills, project management, and financial acumen skills.

• Strong teamwork, collaboration and communication skills and proven ability to drive efficiencies across a matrix team.

• Ability to lead and drive external agencies and vendors

Preferred:

• Experience in launching brands or highly competitive therapeutic rare disease areas.

• Previous experience in leading digital marketing & media projects.

• Experience working on a product/s with a specialty pharmacy distribution.

• Sales and/or sales training experience or market access experience.

• MBA and/or advanced degree in marketing

Accountability for Results - Stay focused on key strategic objectives, be accountable for high standards of performance, and take an active role in leading change.

Strategic Thinking & Problem Solving - Make decisions considering the long-term impact to customers, patients, employees, and the business.

Patient & Customer Centricity - Maintain an ongoing focus on the needs of our customers and/or key stakeholders.

Impactful Communication - Communicate with logic, clarity, and respect. Influence at all levels to achieve the best results for Otsuka.

Respectful Collaboration - Seek and value others’ perspectives and strive for diverse partnerships to enhance work toward common goals.

Empowered Development - Play an active role in professional development as a business imperative.

Minimum $ - Maximum $, plus incentive…