Director - US Access Strategy CAR T

Overview

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The Director of US Access Strategy – CAR T is responsible for the development of access strategy and tactical execution of U.S. in-line product Access Marketing initiatives to support patient, payer, and provider access objectives across the BMS CAR T portfolio for in-market assets in hematology and oncology such as Breyanzi and Abecma. This individual will work collaboratively with the CAR T Access Strategy team, and other Value and Access Functions, such as Market Access Field Teams, HEOR, Pricing and Contracting, Trade and Distribution, and Patient Support Services, as well as the Customer and Market Insights teams.

• This role will be responsible and drive CAR T access strategy in close alignment with franchise access marketing leads and access leads from worldwide on pipeline assets.

• Lead development and implementation of product level access strategies, aligned with commercial strategies, supporting tactical plan and manage alignment on franchise level access initiatives across U.S. Market Access customers.

• Develop execution plan with clear metrics and lead roll out with the field facing teams including enterprise account lead.

• Monitor and assess CAR T reimbursement trends through policy updates and ongoing analysis of claims data; understand and communicate implications for overall economics of CAR T treatment centers

• Support ongoing strategic development and lead tactical execution for the CAR T Market Access Manager (CMAM) team in line with franchise access strategy (inclusive of policy updates, reimbursement, coding, and billing resources, and other portfolio wide tactics)

• Support ongoing strategic development and lead tactical execution for the Enterprise Account Executive focused on strategic Payer and Provider enterprise accounts in line with franchise access strategy

• Prioritize, identify, and implement Access Marketing plan adjustments when necessary to respond to the dynamic Market Access marketplace and ensure alignment with Brand/ Market Access leadership.

• Manage and optimize CAR T Franchise Access Marketing promotional budget to ensure proper execution and alignment with franchise access strategy and tactical plan.

• Lead training efforts, in collaboration with Market Access Strategic Planning & Operations and Training teams, to deploy new CAR T franchise resources; support development of objectives, agenda, and workshop execution of franchise access initiatives at POA and launch meetings

• Partner with cross-functional teams to identify, develop, and support market research plans and individual research projects to generate market access insights in line with franchise access strategy

• BA/BS Required, MBA preferred

• At least 10 years in the (bio) pharmaceutical industry or closely related field, with significant experience in US Market Access/Access Marketing

• Experience in hematology and/or oncology, rare/orphan or other complex therapeutic areas with cell and gene therapy treatment options required

• Strong familiarity with US market access trends and challenges and in-depth knowledge of inpatient and outpatient reimbursement preferred

• At least 2-4 years of Hematology/Oncology experience

• Strong knowledge of payers, enterprise accounts, oncology networks, provider accounts and patient…