Senior Director, Brand Lead, Neuroscience

Senior Director, Brand Lead, Neuroscience

Join Otsuka Pharmaceutical Companies (U.S.) as Senior Director, Brand Lead, Neuroscience.

The Senior Director, Brand Lead, Neuroscience is responsible for leading commercial strategy, brand positioning, launch readiness planning, and execution within schizophrenia and other psychiatric disorders, ensuring successful launch and sustained market growth. The role drives HCP and consumer marketing strategies, optimizes engagement and adoption through omnichannel execution, market development, and field force enablement, and steers the global Lifecycle Management plan across multiple potential psychiatric disorders.

The Senior Director will lead a cross‑functional team, work closely with market access, sales, medical affairs, regulatory, and commercial excellence, and hold financial responsibility for the product P&L.

• Launch & Brand Strategy Development:
  Lead commercial launch strategy, ensuring successful brand positioning, HCP engagement, and market activation.
• HCP Marketing Leadership:
  Develop and oversee HCP engagement strategies, including non‑personal promotion (NPP), speaker programs, congresses, and KOL partnerships.
• Consumer Marketing:
  Drive consumer engagement initiatives, ensuring effective education and activation efforts that align with market needs and patient journeys.
• Omnichannel & Digital Strategy:
  Lead omnichannel marketing efforts and personalized engagement content, integrating digital, personal, and non‑personal promotional approaches to maximize reach.
• Market Insights & Competitive Analysis:
  Utilize market research, analytics, and competitive intelligence to refine marketing strategies.
• Sales Enablement:
  Develop messaging, promotional materials, segmentation, and field guidance to support the salesforce in driving HCP engagement and adoption.
• Market Access:
  Partner with market access teams to ensure payer engagement, reimbursement strategy alignment, channel strategy, and patient support solutions.
• Cross‑Functional Leadership:
  Collaborate closely with medical, regulatory, commercial operations, and finance teams.
• Performance Measurement & Optimization:
  Define and track KPIs to assess brand performance and optimize investments.
• Financial Management:
  Oversee development of net sales and demand forecasts along with overall launch P&L.
• Budget & Resource Management:
  Oversee marketing budgets and resource allocation, ensuring efficiency and ROI optimization.
• Team Leadership & Development:
  Lead and mentor a team of HCP and consumer franchise brand marketers.

• Bachelor’s degree in business, Marketing, or a related field; MBA preferred.
• 10+ years of pharmaceutical marketing experience, with a focus on CNS, Psychiatry.
• Proven experience leading a pharmaceutical product launch, preferably in CNS.
• Experience in both HCP and consumer marketing; integrated brand strategy.
• Experience in market access, sales, and/or commercial operations preferred.
• Omnichannel expertise, including digital engagement, NPP, field force integration.
• Strong cross‑functional collaboration skills.
• Financial acumen, managing P&L, budgeting, ROI analysis.
• Excellent leadership and team development skills.
• Strong analytical and strategic thinking skills.
• Experience working in a matrixed environment, managing multiple priorities and aligning teams.

• Accountability for Results: Focus on key strategic objectives, accountability for high performance, active role in leading change.
• Strategic Thinking & Problem Solving: Consider long‑term impact to customers, patients, employees, business.
• Patient & Customer Centricity: Focus ongoing on the needs of customers and key stakeholders.
• Impactful Communication: Communicate with logic, clarity, respect; influence at all levels.
• Respectful
  
  Collaboration:
  
  Seek and value perspectives, pursue diverse partnerships.
• Empowered Development: Actively support professional development.

Minimum $ – Maximum $, plus incentive opportunity. The pay range represents typical starting pay for individuals hired in this role in the United States. Actual pay may vary based on experience, skills, and…