Dealer Principal

Key Responsibilities

• Full profit and loss responsibility for the dealership
• Develop and execute business strategies to increase market share and profitability
• Lead, coach, and manage all department heads (Sales, Service, Parts, Finance & Admin)
• Ensure compliance with OEM, group, financial, and regulatory standards
• Drive exceptional customer satisfaction and retention
• Manage budgets, forecasting, and financial reporting
• Implement performance management systems and KPIs
• Oversee marketing, stock control, and risk management
• Maintain strong relationships with manufacturers, banks, and suppliers

• 510+ years experience in automotive dealership management
• Proven Dealer Principal / General Manager experience
• Strong financial acumen with full P&L exposure
• Track record of growing sales and improving profitability
• Excellent leadership, communication, and negotiation skills
• Ability to perform under pressure and drive high-performance teams
• Relevant tertiary qualification (advantageous)
• Valid drivers licence

• Market-related executive salary
• Performance-based incentives
• Company vehicle / car allowance
• Medical aid & provident fund
• Opportunity to lead a high-performing dealership within a reputable group