SEO Specialist

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Description:

Join our dynamic team as an SEO Consultant and become a vital player in driving our clients' digital success. You'll leverage your deep understanding of SEO best practices to implement technical optimisations and execute data-driven content strategies. As a consultant, you'll work closely with senior consultants, project managers, developers, and clients, ensuring our clients achieve measurable growth in organic visibility and traffic.

This role offers the opportunity to work on high-profile retail brands and collaborate with international experts in a rapidly evolving e-commerce landscape.

Description:

Join our dynamic team as an SEO Consultant and become a vital player in driving our clients' digital success. You'll leverage your deep understanding of SEO best practices to implement technical optimisations and execute data-driven content strategies. As a consultant, you'll work closely with senior consultants, project managers, developers, and clients, ensuring our clients achieve measurable growth in organic visibility and traffic.

This role offers the opportunity to work on high-profile retail brands and collaborate with international experts in a rapidly evolving e-commerce landscape.

Responsibilities:

• Develop, implement, and refine comprehensive SEO strategies aligned with client goals and industry best practices.
• Provide consultation on SEO best practices and optimisation opportunities.
• To stay up to date on new and improved methods of improving online visibility and integrating improvements into the strategy
• Act as a trusted advisor to clients, guiding them through the complexities of search engine optimisation.
• Conduct technical SEO audits, identifying and resolving issues related to site architecture, crawl-ability, index-ability, and page speed.
• Consult on and manage SEO for website migrations and new site launches, ensuring seamless transitions and optimal performance.
• Perform in-depth keyword research and competitor analysis to identify relevant search terms and content opportunities.
• Utilise the full Google Suite, and other analytics tools to track and analyse SEO performance metrics.
• Consult on and monitor algorithm updates and industry trends, adapting strategies as needed.
• To collaborate with other professionals to ensure SEO strategies are implemented effectively.
• Liaise directly with clients around SEO opportunities and optimisation road mapping.

• Working with colleagues and other agencies to implement required technical SEO changes
• Consult on and monitor algorithm updates and industry trends, adapting strategies as needed.
• Optimising website content and metadata based on keyword research and best practices.
• Follow best practices for SEO and advise on the best approach
• Manage the SEO for site migrations and new site launches
• Executing SEO strategies
• Analyzing website traffic and performance data using Google Analytics and Google Search Console.
• Internal consulting with Senior Consultants, Project Managers and Developers
• Analysing data, building monthly reports, and providing insights
• Keeping up to date on industry changes and best practices (such as algorithm updates)
• Contributing to user experience and conversion optimization audits and testing projects

• A relevant Bachelor's Degree
• 2-3 years of experience in the field
• An excellent understanding of keyword research, organic growth strategy, meta-data optimisations and SEO best practices.
• Proficiency in Google Analytics, Google Tag Manager and Google Search Console
• Solid understanding of technical and content SEO principles.
• Experience with SEO tools such as SEMRush, Ahrefs, Screaming Frog, and Google Data Studio would be beneficial.
• The ability to read and understand coding languages such as HTML and CSS, as well as best practices across search engines.
• Strong analytical and problem-solving skills, with the ability to translate data into actionable insights.
• Retail and/or B2B experience would be beneficial
• Good communication skills.
• Fast-learning and being able to work under pressure.

• Opportunity to work on some of South Africa’s top retail brands.
• Huge exposure to international developers, design experts, project managers, and development processes.
• Opportunity to manage complex projects in a booming industry (e-commerce).

• Seniority level
  
  Mid-Senior level

• Employment type
  
  Full-time

• Job function
  
  Marketing and Sales
• Industries
  
  IT Services and IT Consulting

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