Director of Enrollment Management

With close to 500 students in grades K-12 on two campuses just minutes apart, McLean School is

delivering on the promise of giving students skills, confidence, tools, and knowledge to succeed in

college and beyond. Many schools whose population includes both traditional learners and those who

learn differently talk about their aspiration for graduates to attend college. At McLean School, that is not

only an aspiration but a reality for nearly 100% of graduates.

Following the long-term tenure of McLean's current Director of Enrollment, the next Director will have

the opportunity to continue growing and refining the school's enrollment in alignment with its mission.

The Director will serve as a key member of the school's administrative leadership, lead the enrollment

team, and advance a number of key areas of institutional growth.

ABOUT THE MCLEAN LEADERSHIP TEAM

In his second year as Head of School, Barry L. Davis is empowering a talented team of educators to

create an environment where students can be transformed, and families can exhale in the knowledge

that their child will be seen and understood. His distributed leadership model places trust and freedom in

the hands of his administrators. The next Director of Enrollment will join an accomplished and ambitious

group of colleagues committed to collaboration and shared growth.

Opportunities and Challenges

Grow and refine McLean's enrollment in alignment with its mission - McLean's enrollment has

grown significantly in recent years, and the school plans to continue this growth from its current

enrollment of 480 students to between 550 and 600 students in the next few years, through a combination

of increasing new enrollment, with diverse, mission-appropriate students, and strengthening retention.

The new Director will lead the development and implementation of the school's strategic enrollment

plan and mobilize the community in support of its enrollment goals.

Continue to build awareness and networks across the region of McLean's mission and its

success in transforming its students' lives - McLean has invested significant energy in building

awareness among area independent schools in the DMV (D.C., Maryland, Virginia), educational

consultants, and others who work with students who would benefit from McLean's Abilities Model® and

the expertise and dedication of its professional educators. The new Director will have the opportunity to

capitalize on and extend this work by connecting with those who are already a part of McLean's network

and identifying new sources of referrals.

Capitalize on the partnerships between the Enrollment, Marketing and Communications, and

Institutional Research teams - Members of the leadership team are quick to note the impressive

strengths of their McLean colleagues, and the new Director of Enrollment will have the opportunity to

experience that for themselves. Given the interdependent nature of their work, the new Director will be

able to draw upon and further strengthen the highly collaborative, trusting, and dynamic relationships

with counterparts in marketing and communications and institutional research to advance the Enrollment

Office's work. In addition, a dynamic group of Division Heads will be partners in shaping the community

of the school.

Capitalize on McLean's investment in institutional research to empower the office's decision
- making:
McLean's distinctive commitment to institutional research creates real opportunities for data
- driven decision-making. The new Director will partner with the office to gain and utilize new insights as

they advance the school's goal for new students and retention of its current students and families.

Key Responsibilities

The successful candidate will have demonstrated experience and expertise in:

- Developing and implementing a strategic enrollment plan to achieve agreed upon goals for

recruitment and retention of students with diverse backgrounds, abilities, and experiences.

- Providing strong leadership to the Enrollment team, setting direction, supporting professional growth,

and ensuring accountability.

- Overseeing all aspects of the admission process, with warmth and individualized attention, moving

mission appropriate students down the funnel from initial inquiry to applicant to admission to enrolled

student.

- Building and maintaining strong relationships with educational testers and consultants as well as

Admission Directors at area independent schools who refer prospective students to McLean School.

- Working closely with the Marketing and Communication team to ensure messaging aligns with the

school's mission and differentiates McLean within the independent school marketplace.

- Designing and leading admission events-including open houses, tours, student visits, and welcome

programs-that help meet enrollment and re-enrollment targets.

- Managing data collection and analysis of enrollment trends and ensuring strategies are informed by

local, regional, and national independent school market conditions.

Serving as a member of the…