Marketing Manager

Please note:

This position will work a hybrid schedule according to Cognia's Hybrid Workplace Guidelines, working three days per week in either our Alpharetta, GA or Portsmouth, NH office and two days per week remote.

Education is ever-evolving. And so are we.

We seek passionate people from diverse backgrounds who are committed to helping improve the work of schools as a trusted partner in advancing learning. By joining the Cognia team, you will be immersed in a community of energetic and resourceful people dedicated to a common vision to impact and inspire education providers to advance and enable pathways of success for all learners.

At Cognia we have developed a holistic approach to education that empowers schools to create real outcomes and optimize learning for students of all backgrounds. Serving over 40,000 institutions from early learning through high school in more than 100 countries and territories, Cognia brings universally recognized perspective to advancing teaching and learning. When you join Cognia, you join a team of experts passionate about our mission and embracing our core values in everything we do.

NATURE AND SCOPE:

The Marketing Manager is responsible for designing, delivering, and adjusting marketing strategies and campaigns aligned to Cognia business priorities. The Marketing Manager will have an in-depth understanding of organizational priorities, revenue goals, objectives, and market conditions, including the competitive landscape and target audience. In close collaboration with the marketing and communication team and cross-divisional key stakeholders, the Marketing Manager will develop go-to-market plans that cover the full life cycle of Cognia services.

Under the direction of the Vice President Marketing, the Marketing Manager will work with the marketing and communication team and necessary outside agencies and contractors in support of the company's domestic and international campaigns and strategy.

PRINCIPAL

ACTIVITIES:

• Develop strategies, launches, campaigns, initiatives, and plans to support key revenue goals and objectives for the Evaluation & Improvement and Assessment Divisions.
• Develop and execute lifecycle marketing campaigns designed to communicate the value proposition for diagnostic reviews, professional learning, school/system improvement programs, and assessments.
• Work regularly with the Cognia Research and Analytics team to explore Cognia behavioral segmentation data mining and extract meaningful segmentation data to support marketing campaigns.
• Work with the Vice President Marketing to build and execute an annual advertising plan to support brand-building and demand-generation activities in the U.S. and International markets.
• Work with the Vice President Marketing and product teams to plan and implement new product launches.
• Survey competitive landscape and make recommendations to define market needs, maintain awareness of market conditions, offerings, and trends, inform advertising, and support business cases for further development and enhancements to the marcomm strategy.
• Work with the Vice President Marketing to create or supervise the creation of a wide range of print and multi-media marketing collateral and resources that help translate the voice of the customer. This includes case studies, whitepapers, FAQs, and data or feature/benefits sheets to advertisements, webinars, demos, presentation documents, videos and more.
• Maintain and update website content for solutions within the Evaluation & Improvement and Assessment Divisions. Find opportunities for fresh, meaningful content to encourage repeat visits.
• Develop and execute monthly professional learning webinar campaigns in collaboration with Marketing Operations Specialist, including target audience identification, list development, and copywriting.
• Work with the Vice President Marketing to support the field in developing bi-annual Advisory Council PPT Decks.
• Develop advertising and collateral for sponsor ships and trade shows.
• Track and produce reports indicating ROI and analysis of marketing efforts. Track "closed sales" - won, lost, pending - (as technology platform functionality allows) and overall engagement, measure performance and competitiveness of existing and new campaigns and promotions.
• Perform duties and fulfill responsibilities that may, from time to time, include related or unrelated tasks.

JOB REQUIREMENTS:

Education & Experience:

• Bachelor's degree in Marketing, Communications, Public Relations, Business Management, or related field required
• A minimum of five (5) years of Marketing or related experience required
• Experience in the K-12 education sector preferred

Competencies:

• Ability to develop multichannel, multimedia, marketing launches, campaigns, programs, and plans that build the market profile of our offerings while supporting market growth.
• Exceptional writing skills that can be applied and adapted across traditional and digital mediums, such as collaterals, web copy, video presentations, e-newsletters,…