Senior Manager, National Accounts - Natural Medicine

Senior Manager, National Accounts - Natural Medicine

Etz Hayim owns and operates the brands Cycling Frog and Lazarus Naturals, as well as a sprawling operation that spans from farming over 300 acres of hemp, extraction, chemical processing, packaging and warehousing to support both brands and private label customers.

Lazarus Naturals was founded in 2016 to provide safe and accessible CBD products for everyone who would benefit from them, regardless of their financial situation and ability to pay, which is why we provide a 60% Assistance Program to veterans and people with disabilities or low‑incomes. In order to maintain an affordable price point and our commitment to accessibility for all, we have built a vertically integrated business model, which allows us to walk our talk of developing quality, affordable products - from product inception, development, seed, farming, extraction, finished production formulation and packaging, and distribution.

Cycling Frog is normalizing the consumption of casual use THC products. We are on a mission to make THC convenient, affordable, and fun by making a sessionable THC beverage the same price as a beer or soda. We want to change the way THC is consumed and viewed by our society by focusing on lower potency, ready to drink beverages that can easily fit into anyone’s lifestyle.

Under the Federal Farm Bill it is legal to sell these low potency THC products across all 50 states via the internet, and anywhere you can grab a beer.

This role will be remote.

VP, Ecommerce and Digital Marketing

This is a full‑time remote role for a Manager, National Accounts for the Natural Medicine categories of Lazarus Naturals. As a key leader in the company, you will be responsible for managing and expanding relationships with national accounts, overseeing sales and account management strategies, leading business development initiatives, and driving overall revenue growth. You will ensure exceptional client service, set strategic goals, and identify new opportunities to maximize impact within the industry.

This role requires travel as needed to maintain and build strong partnerships.

• Strategic ownership of wholesale expansion for Lazarus Naturals including building long‑term strategy, go to market plans for new products, strategic approach to market building, sales and operating budget to support revenue goals, and creating weekly, monthly and quarterly metrics and KPIs.
• Act as the primary account manager for regional and national retail chains across grocery, big box, and natural health categories.
• Develop and execute sales plans, pricing and promotional programs with the goal of hitting revenue targets and KPIs.
• Identify and bring on new accounts. Define ideal retail accounts and build business development strategy. Manage onboarding and client relationships for new and existing accounts.
• Attend trade shows and visit national chains to expand networks. Build travel and trade show budget and plan, identifying which shows to attend and how Lazarus Naturals should appear. Work with brand team to build trade show assets and booth.
• Manage and develop category managers and buyers to grow the Lazarus Naturals portfolio. Manage contract reviews and negotiations.
• Work closely with the Director of Marketing to ensure brand, merchandising and marketing are executed to brand standards and guidelines.
• Work with the creative team to develop content for retail POP and sales marketing needs.
• Report on sales data and KPIs on a weekly, monthly and quarterly basis. Responsible for accurate data tracking and reporting to the marketing and sales teams.

• Proven expertise in Account Management, National Accounts, and Sales
• Strong experience in Sales Management and leading high‑performing teams
• Demonstrated ability in Business Development and fostering strategic partnerships
• Excellent leadership, decision‑making, and interpersonal skills
• Ability to develop and execute strategic initiatives for growth within a competitive marketplace
• Experience working within natural health products, supplements, or consumer packaged goods industry is a plus
• Bachelor’s degree in Business…