VP of Marketing and Communications

About OPB

Oregon Public Broadcasting (OPB) is an independent, nonprofit media organization serving communities across Oregon and Southwest Washington. Powered by the generous support of our members, OPB connects people through trusted journalism that is freely accessible to everyone. Guided by public service, we deliver in-depth, fact-driven news coverage and varied programming, including politics, science and the environment, arts and culture, history and more.

OPB shares stories and programs wherever people seek them: on opb.org, OPB Radio and TV, the OPB News app, social media, streaming video, podcasts, our daily “First Look” and other email newsletters, and at in-person events and experiences. OPB is facing an unprecedented need and opportunity to expand the depth and reach of our service for audiences throughout the Pacific Northwest.

With an existing network of influence and partners embedded in communities across the region, OPB is building an infrastructure to elevate a strong journalism ecosystem. OPB is respected for its strong brand, loyal membership base and contributions to a compelling mission at a critical moment.

As OPB’s Vice President of Marketing & Communications, you will lead the effort to tell the story of OPB’s impact in compelling and innovative ways and create awareness of OPB and KMHD across new generations and audiences in the PNW. You are the steward of OPB’s voice and brand and have the opportunity to reinvigorate both. As a key member of our senior leadership team, you are responsible for shaping and leading our cohesive marketing, communications, and branding strategy across the organization.

This role elevates OPB’s visibility in communities across the Pacific Northwest by overseeing integrated marketing and communications functions, including organization messaging, public relations, and executive visibility. The VP Marketing & Communications reports to the CEO and serves as a strategic partner on the senior leadership team. This leader brings expertise in marketing, communications and media, as well as creative energy and operational discipline.

The role demands strong cross-functional collaboration, proficiency in powerful multiplatform media communication strategies, innate understanding of opportunities to amplify OPB and KMHD’s impact, rapid response instincts and deep knowledge of the news industry.

The VP is a strategic and visionary leader with an innovative spirit and sharp instincts for telling OPB’s own dynamic story across our platforms. This senior position will define and uphold our brand voice and identity across OPB as well as the jazz station KMHD, which OPB operates in partnership with Mt. Hood Community College.

Based in Portland, Oregon, the VP Marketing & Communications will be on-site at OPB headquarters most of the week, working closely with the CEO, senior leaders, as well as the marketing and comms staff and teams across the organization.

This leader is an exceptional communicator with stakeholders inside and outside OPB, and a creative thinker who thrives in a collaborative environment.

• Strategic marketing and brand leadership
• Develop and execute a comprehensive marketing and communications strategy that elevates OPB’s and KMHD’s visibility in communities across the Pacific Northwest, including overseeing organization-wide marketing, communications, creative services and public relations.
• Ensure consistent, compelling messaging that is aligned with OPB’s strategy across channels and stakeholders internally and externally.
• Shape the narrative and visual identity of the organization, drive growth of public awareness through innovative integrated marketing campaigns and ensure consistent messaging across all channels.
• Oversee the development of brand campaigns across TV, radio, digital, social, print and experiential platforms.
• Work closely with OPB’s research team to inform marketing strategy, audience strategy and brand differentiation.

• Brand reputation
• Key metrics around brand awareness, sentiment tracking and engagement
• Emerging trends in the industry