Social Media Manager

Job Summary

The Social Media Manager is responsible for executing social media content across key platforms to support brand storytelling, campaigns, and business goals. This role manages content planning, publishing, and performance tracking, while partnering with cross-functional teams and external collaborators to deliver timely, on‑brand social content. With a strong focus on execution and optimization, the Social Media Manager helps ensure a consistent brand presence and meaningful engagement across social channels.

• Global Social Content & Execution
  • Executes KEEN’s global social media strategy across Meta (Instagram, Facebook), Tik Tok, Pinterest, and emerging platforms
  • Implements global KPIs, channel playbooks, and content frameworks in partnership with Brand and Marketing leadership
  • Maintains a consistent global brand voice aligned with KEEN’s hybrid life ethos, outdoor credibility, product innovation, and KEEN Effect commitments
  • Manages content scheduling and calendar execution to ensure consistent, on‑time publication across channels
• Creative Collaboration
  • Partners with Global Brand, Creative, and Product teams to shape social‑first storytelling for global campaigns, product launches, collaborations, and impact initiatives
  • Coordinates with photographers, agencies, and production partners to execute social‑first content needs
  • Provides guidance to regional teams on social‑first content formats, platform‑specific execution, and storytelling standards
  • Supports global content moments (campaign shoot, events, activations, etc.) to ensure capture of social‑first assets, including short‑form video, BTS, and real‑time storytelling
• Reporting, Insights & Global Learning
  • Complies and delivers weekly and quarterly performance summaries across platforms and regions
  • Analyzes performance, audience behavior, and platform trends to surface insights, learning agendas, and optimization opportunities
  • Socializes global insights, creative best practices, and platform updates across regions to elevate execution worldwide
  • Tracks and reports on ROI
• Partners & Creators
  • Supports execution of global creator and partner strategies in collaboration with PR, Brand, and Creative teams
  • Develops and briefs content with photographers, agencies, and creators
  • Supports regions in identifying, vetting, and managing creators aligned with KEEN’s brand values, product focus, and community ethos
• Cross‑Functional & Regional Partnership
  • Collaborates with Global Brand Marketing, Creative, PR, E‑commerce, Product, and KEEN Effect teams
  • Works closely with regional social and marketing teams, providing tools, guidance, and support while respecting local nuance
  • Aligns global social strategy with broader integrated marketing efforts across paid, earned, and owned channels

Please note this job description is not designed to contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without cause.

• Bachelor’s Degree in Marketing, Communications, Digital Media, Journalism, or related field preferred.
• Minimum five (5) years of content creation or social media experience.

Any equivalent combination of experience and education which clearly indicates the ability to perform the essential functions of the position may substitute on a year‑for‑year basis.

• Passion for trail/outdoor culture, including performance product, athletes, sustainability, and community credibility
• Strong fashion and cultural literacy is a plus, with awareness of seasonal trends, collaborations, runway moments, and lifestyle storytelling
• Proven ability to translate technical and performance narratives into culturally relevant, social‑first content across platforms
• Highly fluent in platform‑native social storytelling (Instagram, Tik Tok, Pinterest), with a strong POV on trends, formats, and pacing
• Skilled cultural observer with the judgment to identify meaningful trends
• Strong creative partner with the ability to collaborate cross‑functionally and with creators and athletes
• Metrics‑literate, using…