Manager, SEO; LTD

PURPOSE & OVERALL RELEVANCE FOR THE ORGANIZATION

As aSearch Marketing Managerat adidas your role is to drive organic traffic to adidas

USeComthrough SEO initiatives. You work with internal and external partners toleveragethe power of the adidas brand to grow organic traffic through the support of promotional and go-to-market initiatives. The SEOand paid searchteamsaregrowth engines for one ’slargest acquisition channels, and this rolewill bekey tointegratingallfacetsof SEO (technical, on-site, GTM, offsite, editorial) to help meet/exceed KPI targets and increase efficiency and ROIon our traffic generation initiatives.

Scope:
Accountable for organic traffic and revenuegenerationvia partnerships and content marketing.

• Support full-funnel traffic generation initiativesbycoordinating SEO work streams; managing projects from concept development to final delivery
• Hands-onsupportofgo-to-marketand promotional campaigns from a data-driven SEO perspective
• Support agency partner relationships with a focus on measuring impact and documenting ROI
• Ensure SEO deliverables and output are meeting expectations
• Ownership of reporting covering traffic generation,partnership marketing, and PR outreach
• Reports can include:link acquisition,conversion and traffic lift from links, impact of content efforts to larger brand initiatives outside of traditional KPI’s.
• Leverage reporting and data insights tooptimizethe program by adjusting agency and team efforts
• Support SEO teammates with page optimization experiments,andA/B testing
• Identify and build business cases toexplore new opportunities andsupportSEOobjectives
• Active collaboration with Global SEOand market leads; including participation in seasonal planning,cross-functional initiatives, regular alignment meetings,sharing best practices,and culture building
• Educate and build allies in marketfor your functional areaof SEO and SEOholisticallyby communicating the impact ofyour actions on business objectives
• Leverage data and team insights to build presentations
• Regular participation in seasonal Digital Planning calendar workshops

• Performance Marketing
• Digital Analytics
• NAMBrand & Brand Marketing
• Newsrooms, PR, EIM,and Sports Marketing
• NAMe Comteams
• Digital Activation

• Experience with digital marketing in a brand environment
• Experience in eCommerce environment
• Experience in leading a teamis a plus
• Strong communication& negotiation skills, comfortable presenting complex topics to stakeholders atvariousorganizational levels both in person and remotely.
• Ability to lead a team and foster an inclusive team culture.
• Ability to efficiently work in a cross-functional organization, ability to develop influential and collaborative relationships with stakeholders from digital and non-digital disciplines on all levels.
• Creative and energetic team player who has a passion for traffic generation
• Extensive experience with content marketing – strategy, production, outreach
• Extensive experience with traffic analytics tools
• Extensive experience with SEO tools: keyword tracking, keyword research,domain analysis,crawland log analysis
• Extensive experience with reporting tools
• Very good project and account management skills
• Fluent English, both verbally and written

• 4-7+ years of digital marketing experience in organic traffic generation, paid media, or content marketing in-house or at a leading traffic agency.
• Proficiency with some orall ofthese SEO tools/platforms:
  Google Search Console, Bing Webmaster Tools,Nightwatch, Moz/Stat,Semrush,Ahrefs, Screaming FrogSEO Spider,Adobeand Google Analytics

adidas offers robust and progressive medical, including HSA (Health Savings Account) with employer funding or FSA (Flexible Spending Account) options, dental, vision, prescription drug coverage, adoption, with surrogate and fertility support, short and long-term disability, and basic life and AD&D insurance, which can be supplemented with employee-paid coverage. Employees are able to enroll in adidas’ 401k plan and Stock Purchase Plan with employer match.

Full-time employees are eligible foreducationassistanceand generous Leave policies including
12 weeksof paid parental…