Sr Manager Consumer Insights

overview

join the merchandising planning and consumer insights team, the function that connects consumer understanding to strategic direction across north america. As senior manager, consumer insight, you will support the creation of consumer‑centric strategic business plans and bring clarity, tools, and insights to merchandising teams throughout the go‑to‑market process. Your work will strengthen the merchandising brand strategy and ensure decisions reflect what is most relevant to the consumer.

• manage consumer and shopper insights projects by prioritizing initiatives, conducting research, coordinating with partners, and ensuring high‑quality execution through planning and project management processes.
• perform business and operational analyses to support informed decision‑making at the senior level.
• analyze proprietary data sets in partnership with analytics teams using tools such as tableau to identify insights that drive action.
• source and implement insights tools in collaboration with global teams and external partners to enable deeper consumer understanding.
• develop storytelling materials and presentations that translate complex insights into clear, compelling communication for diverse audiences.

• ability to create strategy using data analytics and consumer insights.
• experience developing category strategies informed by market trends.
• leadership skills with experience guiding direct and cross‑functional teams.
• ability to balance strategic thinking with operational execution.
• strong communication and presentation skills.

• university degree in business or marketing, or equivalent experience.
• minimum of 7 years of experience in cpg or fmcg.
• proven experience in marketing, sales, or trade marketing.

bring your strategic mindset and consumer insight expertise to a team shaping the future of merchandising in north america. Apply today and help lead the next chapter of the three stripes brand.

through sport, we have the power to change lives.

at adidas we have a winning culture. But to win, physical power is not enough. Just like athletes our employees need mental strength in their game. We foster the athlete’s mindset through a set of behaviors that we want to enable and develop in our people and that are at the core of our unique company culture: this is how we win while playing fair.

• courage: speak up when you see an opportunity; step up when you see a need.
• ownership: pick up the ball. Be proactive, take responsibility and follow-through.
• innovation: elevate to win. Be curious, test and learn new and better ways of doing things.
• teamplay: win together. Work collaboratively and cultivate a shared mindset.
• integrity: play by the rules. Hold yourself and others accountable to our company’s standards.
• respect: value all players. Display empathy, be inclusive and show dignity to all.

at adidas, we strongly believe that embedding diversity, equity, and inclusion (dei) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage. We are committed to recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, fostering a culture of inclusion that engages our employees and authentically connects our brand with our consumers.