Brand Manager

Job Title: Brand Manager

Department: Marketing

Employment Type: Full-Time, Salaried Salary: $60,000 annually

Location: Oregon

Reports To: Marketing Director

About the Role: Buddies Brand is seeking a creative, motivated, and organized Brand Manager to join our Marketing team. This role will be instrumental in building brand awareness, increasing customer engagement, and driving sales through strategic marketing initiatives in the Oregon market. The Brand Manager will collaborate closely with the Marketing Director, Sales Director, and Oregon Operations team to develop and execute impactful brand stories, campaigns, and events.

This is a cross-functional position that requires strong communication, creativity, and the ability to manage multiple projects in a fast-paced, regulated environment.

• Develop compelling content for social media, websites, email campaigns, and print materials while ensuring brand consistency and regulatory compliance.
• Design marketing materials including menus, catalogs, promotional items, and digital assets using Adobe Creative Suite.
• Coordinate and oversee photography and videography projects, including editing and producing multimedia content.
• Plan, schedule, and execute cannabis and non-cannabis events, trade shows, and community outreach programs.
• Collaborate with Sales and Marketing on product launches and new SKU promotions.
• Conduct market research and competitive analysis to identify trends, opportunities, and customer preferences.
• Ensure all marketing materials and campaigns comply with state and federal cannabis regulations.
• Track, analyze, and report on marketing performance metrics and campaign effectiveness.
• Manage event inventory including swag, merchandise, and promotional materials, ensuring event readiness at all times.
• Support education and training materials for Brand Ambassadors and fulfillment teams.
• Serve as a front-facing representative of the Buddies Brand, promoting professionalism and brand values.

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• Minimum of 3 years of marketing experience, preferably in the cannabis industry or another highly regulated industry.
• Strong creative and design skills with proficiency in Adobe Illustrator, InDesign, and Photoshop.
• Experience with digital marketing tools, social media platforms, SEO, and analytics.
• Excellent written and verbal communication skills.
• Strong organizational and time management abilities.
• Ability to work independently and collaboratively in a fast-paced environment.
• Knowledge of cannabis regulations and compliance standards is a plus.
• Passion for branding, creativity, and the cannabis industry.

• Ability to stand, walk, and sit for extended periods as needed.
• Ability to lift and move up to 40 pounds occasionally.
• Ability to attend and support events, including local travel.
• Frequent use of computer systems, phones, and collaboration tools such as Slack, Outlook, and Asana.

• Salary: $60,000 annually
• Full-time, salaried position
• Benefits package available (details provided during hiring process)

Buddies Brand offers a dynamic, creative, and collaborative work environment where you can make a direct impact on a growing brand. If you are passionate about marketing, brand development, and the cannabis industry, we encourage you to apply.