Manager of Public Relations

Overview

POSITION SUMMARY: The Manager of Public Relations is the strategic architect of barre3's external narrative. Reporting to the VP of Growth Marketing & Digital, you will lead the charge in positioning barre3 and our Founder, Sadie Lincoln, as the definitive voices in wellness and female leadership. This role requires a proactive "connector" with a deep-bench media rolodex. You will create a "halo effect" that drives consumer brand awareness and fuels our Franchise Development pipeline.

By leveraging our 200+ studio network, you will ensure barre3 is positioned as a household name for movement and the gold standard for franchised business, capitalizing on high-impact, opportunistic events that align with our 3-year strategic plan.

KEY JOB RESPONSIBILITIES
:

50% | Brand Positioning & Strategic Communications

• Media Relations & Earned Growth:
  Build and maintain high-level relationships with editors, producers, and writers at major wellness, lifestyle, and business outlets to secure consistent, tier-1 coverage
• Founder & Executive Positioning:
  Vet and prioritize Sadie Lincoln's engagements (keynotes, podcasts, panels). You will ensure she is on the right platforms at the right time to drive our 3-year goals
• Opportunistic Activations:
  Identify and execute high-visibility moments as they arise—such as hosting a "Women in Business" panel or securing a teaching spot at a high-profile festival—when they offer significant ROI for brand awareness
• Narrative Guardrail:
  Partner with the Director of Brand & Creative to ensure the barre3 voice is premium and cohesive across all 200+ locations

25% |

• Franchise Sales Support:
  Partner with the Franchise Sales Marketing Manager to secure B2B placements (Forbes, Entrepreneur, Inc.), positioning barre3 as the #1 investment in women's wellness
• Entrepreneurial Storytelling:
  Leverage the success of our 200+ owners to tell compelling "business of wellness" stories that attract high-quality prospective franchisees

25% |

• Earned Influencer Strategy:
  Direct the brand's earned influencer and creator relationships, bridging the gap between PR wins and social media viral moments
• Partnership Vetting:
  Serve as the primary filter for brand collaborations, ensuring every partnership serves the brand's long-term integrity and growth

• Franchise Lead Gen (Earned):
  Increase in organic franchise inquiries attributed to B2B media placements
• Share of Voice (SOV):
  Measurable growth in barre3's presence within the "holistic wellness" category relative to competitors
• Partnership Resonance:
  Evaluation of partnerships based on brand-alignment scores and earned media impressions
• Executive Impact:
  Number of "Tier 1" placements for the Founder, President, and barre3 that directly support 3-year plan milestones
• Franchise Support Adoption:
  Utilization of PR toolkits by our 200+ franchise owners for local market growth

• Growth & Performance:
  Work with the Director of Performance Marketing to fuel paid social/search with earned media wins
• Systems & Scale:
  Partner with the Senior Manager of Franchise Marketing and Systems to provide 200+ owners with scalable "PR-in-a-box" tools

REQUIRED QUALIFICATIONS:

• Alignment with barre3 Core Values:
  Practice Authenticity, Stronger Together, Love of Learning, Give Generously, Make It Happen
• Experience:
  
  5+ years in PR/Communications, with a proven track record in a franchise-led organization or premium wellness/lifestyle brand
• Media "Rolodex":
  Must bring existing, active relationships with key editors and producers at major national wellness, lifestyle, and business outlets
• Influencer & Social Literacy:
  Deep understanding of the creator economy and how to leverage influencer relationships to amplify PR wins across social platforms
• Strategic Versatility:
  Ability to manage traditional media relations while remaining agile enough to lead high-profile event activations (panels, teaching moments) as they arise
• Writing Excellence:
  Sophisticated ability to write for consumer lifestyle media AND business/trade outlets