E – com Digital Marketing Specialist

arena is the global top of mind brand for swimmers and all who wish to stay active and fit in and by the water. Born of our passion for sports, our innovation, and Italian design, every last detail of our products is conceived to offer the most rewarding user experience in terms of performance, style, comfort and fit, in and by the water

The E
-com Digital Marketing Specialist is a hands-on, performance-driven marketer who owns our paid media channels and supports broader ecommerce and digital initiatives. This role is responsible for planning, executing, and optimizing full-funnel campaigns across paid platforms, with a strong focus on producing elite creatives and iterating on winning elements.

You will also support campaign efforts such as landing pages, email/CRM, SEO, and on-site optimization. This role is ideal for someone who thrives on testing, iteration, and continuous improvement working for a fast-growing sport brand.

• Own and manage paid media across Google, Meta, You Tube, and Tik Tok, from strategy and planning through execution, optimization, and reporting.
• Develop and execute efficient full-funnel campaigns, tailoring messaging, creative, and targeting for each stage of the funnel.
• Lead creative development for paid campaigns — concept, brief, and help produce creative assets
• Create new customer acquisition strategy and grow new-to-brand users with profitable CAC.
• Implement a test-and-learn approach, continuously experimenting with creative, audiences, formats, and channels to improve performance.
• Explore and launch new growth channels, such as affiliate marketing, emerging paid platforms, and more.
• Manage relationship with external paid media agency ensuring strong execution and performance.
• Integrate paid media efforts with CRM to drive personalization and performance.
• Connect paid campaigns to on-site experiences, helping shape and optimize landing pages for conversion and user experience.
• Support digital experience across ecom landscape: onsite pages, email, and SEO, ensuring cohesive messaging and strong conversion paths.

• 2+ years of experience managing and scaling Paid Media (Google, Meta, Tik Tok, You Tube).
• Performance-driven mindset with a focus on optimizing CAC and LTV:
  
  CAC ratios.
• Full-funnel expertise, connecting paid strategies with landing page UX and CRO.
• Mar Tech integration experience, combining paid media with enterprise CRMs (e.g., Bloomreach) for advanced personalization.
• Test & Learn approach to continuously iterate and optimize creatives and campaigns.
• Cross-functional collaborator able to align with Creative, Brand, and Ecommerce teams.
• Self-starter & owner with high attention to detail and the ability to manage multiple work streams.

We are an equal opportunity employer and value diversity. All employment is decided on the basis of qualifications, merit and business need.

Portland, OR (Preferred)

For remote candidates: availability to travel to our Portland HQ for on-site collaboration approximately 3/4 times a year.