Director Category Expansion

Overview

At eBay, we're more than a global ecommerce leader — we’re changing the way the world shops and sells. Our platform empowers millions of buyers and sellers in more than 190 markets around the world. We’re committed to pushing boundaries and leaving our mark as we reinvent the future of ecommerce for enthusiasts. Our customers are our compass, authenticity thrives, bold ideas are welcome, and everyone can bring their unique selves to work — every day.

We're in this together, sustaining the future of our customers, our company, and our planet. Join a team of passionate thinkers, innovators, and dreamers — and help us connect people and build communities to create economic opportunity for all.

About The Team And Role

eBay Live is a new way to sell on eBay, enabling real-time interaction between buyers and sellers through live video. Through consistent, engaging live streams, sellers build trust, expand their customer base, and grow repeat business. eBay Live blends commerce and entertainment to create differentiated, high-trust shopping experiences at scale.

We are seeking a Director
- Category Expansion and scaling to build and scale eBay Live’s newest and fastest-growing categories
—everything outside of Fashion and Collectibles. This role is responsible for defining eBay Live’s right-to-win across emerging verticals, setting category strategy, and leading cross-functional execution to deliver meaningful GMV and revenue growth.

This is a highly visible, GM-style leadership role with end-to-end accountability across supply, demand, content, trust, and product innovation.

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Own Category P&L & Business Outcomes

• Deliver ambitious GMV and revenue targets across assigned eBay Live categories
• Act as General Manager for your categories, with accountability for both topline and bottom-line performance
• Own budget management, including seller incentives, marketing, and programming investments to maximize ROI

Define & Execute Category Strategy

• Establish eBay Live’s right-to-win within each category, informed by market dynamics, seller economics, and buyer behavior
• Determine what to prioritize, when, why, and how across supply growth, demand generation, content, trust, and product capabilities
• Translate strategy into clear roadmaps and execution plans across teams

Drive Supply Growth & Seller Success

• Define assortment strategy, including target buyer segments and inventory profiles
• Set clear criteria for seller selection and onboarding using analytics, pattern recognition, and merchant intuition
• Partner with Business Development to recruit, onboard, and scale high-potential sellers
• Negotiate complex commercial agreements and incentive structures with sellers and vendors

Build Compelling Live Commerce Experiences

• Lead the creation of entertaining, high-conversion live content tailored to different shopping and entertainment “modes”
• Develop and continuously refine run-of-show playbooks that push the boundaries of live shopping
• Ensure programming quality, trust, and differentiation that sets eBay Live apart in the market

Lead at Scale, Cross-Functionally

• Lead a diverse cross-functional group including Business Development, onboarding, account management, programming, operations, and product partners
• Drive execution with the rigor of an operator and the adaptability of a startup founder
• Build, hire, coach, and retain a high-performing direct team (5–10), including entrepreneurial category managers as new verticals are launched
• Evolve org structure and team composition as categories scale and priorities shift

• BA/BS degree or equivalent; MBA strongly preferred
• 10+ years of relevant ecommerce, marketplace, or retail experience, including direct work with sellers and/or brands
• Proven experience owning or influencing P&L, GMV, or revenue targets
• Strong interest in, or experience with, live selling, video commerce, or creator-led marketplaces
• Demonstrated success leading and developing teams with entrepreneurial DNA
• Exceptional strategic and analytical skills, with the ability to use data to identify patterns, set direction, and iterate quickly
• Strong cross-functional…