Technical Marketing Manager

Job Description

Technical Marketing Manager

Company:
Brandwoven

Location:

Portland, OR

Remote

Salary: $95K - $125K/yr

Job Type: Full-time

Benefits:
Medical, Dental, Vision, Life, Retirement, PTO

We are looking for a broad digital marketing expert to join our team to lead out our growth marketing efforts for Brandwoven. This is a role for an expert generalist, we need you to be excellent in the these area, all equally important:

• SEO — Lead SEO efforts to increase domain authority over time by optimizing content, doing technical improvements (yourself or with our development team) and leading link building efforts. AI SEO is also an important new area.
• Hub Spot — Help us leverage all the capabilities of Hub Spot Marketing Hub, build out email templates, multi-faceted campaigns and automated workflows to nurture our audiences.
• Paid Media Management — create, manage and optimize ad campaigns on Google, Linked In, and Microsoft. Optimize to their goals with good ad placements and work with our team on making compelling ads, landing pages, etc.
• Reporting — Make regular reports to company leadership about the performance of our marketing & sales efforts.
• Website — Collaborate with our development partners on Word Press website improvements, ongoing maintenance, etc.

• Understand our business & growth goals, then develop digital marketing tactics to support those objectives
• Collaborate and communicate insights, strategies, and results to leadership through the lens of their business objectives and priorities
• Review and analyze ongoing performance, making recommendations and tweaks to improve our sales & marketing operations over time
• Prepare detailed strategy and insight-driven performance reports. Ensure analytics & trackers are all working correctly.
• Develop and execute SEO & link-building strategies
• Collaborate with developers around technical SEO & Website maintenance
• Day-to-day manage our Hub Spot account. It’s already configured, but assist with modifications, new feature utilization, research, reporting and other tasks to ensure accuracy & use.
• Manage and optimize our limited paid media campaigns (Google & Linked In)
• Collaborate with Project Managers and Account Strategists to define work and breakdown business goals into specific tasks (tickets in Jira) as well as write official project documentation in Confluence.

• 8+ years of experience in digital marketing
• Good at strategy & excellent at execution
• Excellent written and verbal communication skills
• Must be certified in Google Ads and Hub Spot (expired creds are okay, we can update). Ideally also certified in Linked In, Microsoft and Google Analytics.
• In-depth knowledge of all the major platforms you'll need to use daily.
• Experience building reports with insightful, action-oriented recommendations
• Experience making strategic, agile decisions based on data trends
• Agency experience is preferred
• Able & excited use basic AI tools to improve your efficiency