Creative Designer

Overview

Iron Horse Studio is hiring a Creative Designer to elevate campaign and web experiences that drive demand for B2B brands. You will translate creative strategy into high-performing visual assets across marketing websites, landing pages, and demand gen campaigns while balancing strong brand expression with performance-minded execution. Working closely with strategy, analytics, and delivery teams, you will craft web-forward creative that looks great, converts well, and supports measurable growth outcomes.

• You are a designer with solid experience in web design and campaign creative for demand gen and performance marketing.
• You understand how creative supports acquisition, conversion, and engagement across the funnel.
• You care deeply about craft, including typography, layout, hierarchy, and motion, and you believe constraints like accessibility, performance, and clarity make the work stronger.

• You enjoy collaborating with strategists, marketers, and developers to connect creative decisions to outcomes.
• You are comfortable iterating on landing pages, website experiences, and campaign creative based on feedback and performance data
• You like fast cycles: concept → prototype → ship → learn

• Design and deliver creative assets for demand gen and performance marketing campaigns, including landing pages, marketing site updates, and supporting visuals
• Apply campaign concepts and brand systems across web experiences that support conversion, engagement, and pipeline goals
• Contribute to modular design systems and campaign toolkits that enable consistency and speed across channels
• Translate creative direction into clear web layouts, components, and visual patterns optimized for digital performance
• Collaborate with strategy and analytics partners to support A/B tests, CRO initiatives, and performance-driven iteration
• Partner with developers to ensure web designs are implemented accurately, responsively, and with high quality
• Use feedback, analytics insights, and testing results to refine creative over time
• Support QA, accessibility checks, and performance-aware design decisions
• Work cross-functionally with account, content, engineering, analytics, and strategy teams to deliver work on time and on budget while tied to measurable outcomes
• Champion studio innovation through thought leadership, showcases, and repeatable best practices

Experience & Skills

• 4 to 6 years of experience in B2B digital, web, or campaign design, with meaningful exposure to website, performance marketing and demand generation work
• Strong foundation in web and visual design, typography, layout, and brand application
• Proficiency in Figma, including working with components, shared libraries, and design systems
• Experience designing marketing websites and landing pages, with working knowledge of Webflow as a delivery platform
• Understanding of conversion-focused design principles, accessibility standards, and responsive design
• Familiarity with analytics, CRO concepts, or experimentation frameworks used to evaluate web and campaign performance
• Ability to manage multiple projects and priorities in a fast-paced, collaborative environment

• Performance-aware designer who understands how web and campaign creative supports demand and growth
• Clear communicator who incorporates feedback and aligns with cross-functional partners
• Detail-oriented, reliable, and proactive designer who raises quality while keeping momentum

• Join a values driven, ego-less team with real ownership and access to leadership
• Get strong benefits, including medical, dental, vision, parental leave, mental health resources, and generous PTO, including your birthday
• Grow through team events, learning programs, and cross-functional collaboration
• Work where diversity is celebrated and inclusion is a commitment, not a slogan

This position is open only to candidates who reside in the United States and are already legally authorized to work here on a full-time basis. Iron Horse is unable to sponsor or take over sponsorship of employment visas now or in the future.

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