Digital Marketing Associate

Verify Ventures is a business builder and growth advisory firm. We work alongside mature companies and start-ups to establish and grow new sources of revenue, accelerate core businesses, and build new innovation capabilities. Verify practices a test & learn approach to business building incorporating lean innovation and human centered design to de‑risk growth through small, calculated bets. By incrementally investing in new concepts, we gather data‑driven evidence to confidently pursue opportunities poised for success.

The team is made up of entrepreneurs and intrapreneurs which allows us to have an intimate understanding of what it takes to build a new business from inside an established company as well as what it means to build something in the wild, completely from scratch.

There is a heavy digital marketing component in almost every engagement we pursue. Our growth advisory consulting team partners with enterprise and high‑growth companies to improve media efficiency, conversion performance, and total marketing ROI. We combine deep platform expertise, data‑driven decision‑making, and rigorous experimentation to identify inefficiencies, scale what works, and drive measurable business results.

If you enjoy working in an entrepreneurial environment and thrive at the intersection of strategy, data, and hands‑on performance marketing, you’ll fit right in.

We’re hiring a Growth & Digital Marketing Associate to join our consulting team and help enterprise DTC brands unlock sustainable, efficient growth.

This is a client‑facing role, and you’ll serve as a strategic and executional leader — analyzing performance data, identifying opportunities, optimizing campaigns, translating data and metrics into recommendations and guiding senior client teams toward stronger ROI and revenue outcomes.

This role blends hands‑on media management with strategic consulting, perfect for someone who understands both how to run great campaigns and how to communicate impact to executives.

• Audit, build, and optimize multi‑channel performance marketing programs across Meta, Google, Tik Tok, and emerging platforms.
• Design and manage paid media strategies that improve ROAS, CPA, and MER while maintaining healthy spend scaling.
• Develop and implement testing roadmaps — from creative and messaging tests to landing page experiments.
• Identify inefficiencies across the full marketing funnel and recommend data‑backed improvements.
• Translate campaign data into actionable insights and present clear, executive‑level recommendations.
• Partner with client creative, eCommerce, and finance teams to align media performance with business goals.
• Produce and deliver detailed weekly and monthly reports summarizing learnings, performance trends, and next steps.

Paid Media & Analytics

• Meta Ads Manager (Advantage+ campaigns, creative testing, and segmentation)
• Google Ads (Search, Shopping, You Tube, Performance Max)
• Tik Tok Ads Manager
• Google Analytics 4 (GA4)
• Shopify Analytics

Tracking, Attribution & Testing

• Conversion APIs (Meta CAPI, Google Enhanced Conversions)
• Incrementality and synthetic control testing (Haus, Measured, Geo Lift‑style)
• Marketing Mix Modeling concepts (MMM, lag, ad stock, diminishing returns)
• Ad creative iteration and thumbnail/copy testing
• Landing page and funnel optimization
• Familiarity with tools like Motion, Triple Whale, or Northbeam
• Advanced Google Sheets / Excel (pivot tables, visualizations, and trend analysis)
• Slack, Asana, or Notion for collaboration
• Clear written communication and presentation skills

• 4–7 years of hands‑on experience managing paid campaigns and driving measurable growth (DTC or ecommerce preferred).
• Deep knowledge of Meta and Google Ads platforms, including creative and bidding strategies.
• Experience consulting on or managing performance strategy for large or enterprise‑level accounts.
• Strong analytical mindset with the ability to translate numbers into actionable insights.
• Proven ability to communicate clearly with senior stakeholders across marketing, eCommerce, and finance.
• A test‑and‑learn mentality with curiosity for continuous improvement.

• Experience with…