Retention Manager

Job Posting:
Retention Manager (Email + SMS)

Portland, OR
· Full-Time

Reports to:

VP of Ecommerce

Rumpl is a category‑defining brand that’s reimagining comfort with bold design, technical performance, and a deep commitment to sustainability. We invented the modern outdoor blanket, but that was just the beginning. From artistic collaborations to ultra‑packable puffy gear, we exist to celebrate the moments after it–when the hike is done, the fire is lit, and connection begins.

At Rumpl, we blend innovation with creativity to inspire adventure, and we tell stories that resonate far beyond the trail. If you’re someone who thrives in the wild—whether that’s climbing your next peak or in the weeds of a good email flow—you might be our next great hire.

We’re looking for a Retention Manager to own and grow Rumpl’s retention marketing programs. This role will collaborate on building strategy, and lead the execution, and optimization of our email and SMS channels, ensuring they are best‑in‑class, measurable, and innovative.

You’ll be our go‑to for building flows, campaigns, and reporting frameworks in Klaviyo and Postscript, while also staying at the forefront of AI‑driven reporting and creative tools to elevate our programs. In a pinch, you should be able to design an email, with the everyday expectation of setting up and executing campaigns in Klaviyo.

This is a perfect role for someone who blends strategic thinking with hands‑on execution, someone who can analyze performance one moment and spin up a send the next.

• Manage Rumpl’s email and SMS marketing programs, including campaign calendars, automated flows, transactional emails, and triggered messaging.
• Ensure programs align with seasonal calendars, launches, product drops, and brand moments.

• Continuously optimize list growth via popups, onsite collection tools, and partnership activations.
• Drive measurable improvements in engagement, retention, and customer LTV.

• Stay at the forefront of AI tools for reporting, creative iteration, segmentation, and testing.
• Ensure Rumpl’s email and SMS programs reflect cutting‑edge best practices in deliverability, personalization, and compliance.

• Create and launch campaigns directly in Klaviyo and Postscript when needed.
• Design simple email assets to support quick‑turn initiatives.

• Engage customers through VIP campaigns, personalization strategies, and community‑driven touchpoints.
• Own strategy and execution of Rumpl’s loyalty program and integrate it across retention channels.

• Track KPIs (open/click rates, conversion, churn, LTV, ROI) and deliver actionable insights weekly, monthly, and quarterly.
• Develop and share testing roadmaps to drive continuous improvement.

• 5 to 7 years of hands‑on experience in Email & SMS marketing (ideally with consumer brands).
• Proven expertise with Klaviyo (required) and Postscript (or comparable SMS platforms, e.g. Attentive, Klaviyo).
• Familiarity with Figma, Canva or similar creative tools for simple design needs.
• Knowledge of deliverability best practices, segmentation, personalization, and A/B testing.
• Comfort with AI‑enabled tools for reporting, insights, and creative.
• Highly analytical mindset—you measure what matters and test everything.
• Strong project management and organizational skills; ability to manage multiple priorities and deadlines.
• Excellent written communication and an eye for brand voice.
• Startup or fast‑growth brand experience is a plus.
• Passion for the outdoors and the Rumpl brand is a big bonus.

This is more than a retention role—it’s a chance to shape the way Rumpl builds lasting relationships with our customers. From the first popup to the fiftieth purchase, you’ll design the moments that keep people engaged, connected, and excited to come back for more.

You’ll have the tools, ownership, and freedom to push boundaries—whether that’s testing new AI‑powered reporting, crafting irresistible flows, or jumping in to create a last‑minute sends that makes someone…