Senior Copywriter; Social

Overview

About VML VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human-first, award-winning work for blue-chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization.

In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.

VML is a WPP agency (NYSE: WPP). For more information, please visit  and follow along on Instagram, Linked In, and X.

Senior Copywriter – Social Media (Portland) VML is seeking a witty, culturally fluent and conceptually strong Senior Copywriter for our Portland office. You will help shape the creative vision and deliver social content for our client’s owned social channels. Equal parts concept-driven and craft-obsessed, you bring fresh thinking, an ear for sharp copy, and a deep understanding of evolving social and cultural trends.

You are able to distill complex copy to a single, pithy line and have basic social content creation skills in shooting, editing, and content creation. You’ll partner with a Senior Art Director and collaborate with a small, nimble team of designers and art directors, and work closely with strategy and clients to deliver work that’s on brand, on trend and on time.

• Concept and Create | This is not a traditional advertising role. You’ll concept bold, engaging social posts; you might shoot the content and even be featured in it. You’ll create work for Instagram, Facebook, X, and Threads based on strategic briefs to drive conversation and cultural relevance for clients.
• Craft | Stay informed about industry trends, best practices, and emerging technologies in social media and digital marketing.
• Client facing | Regularly connect with clients to create a partnership that builds trust in our thought leadership and ideas, from presenting work to articulating the “why” behind the creative.
• Collaborate | Collaborate with creative leads, art directors, strategists, producers, and social managers to bring ideas to life.
• Cultivate | Stay ahead of platform shifts, language trends, and creative best practices in the social landscape.

• Minimum 5 years’ experience in an agency setting with a focus on social media campaigns.
• A portfolio that shows strong conceptual thinking, a sharp voice and versatility across social platforms.
• Deep understanding of how brands show up natively on social media—and how to shape that presence.
• Strong editorial instincts, attention to detail, and a deep appreciation for the craft of writing.
• Experience working with creator/influencer content and UGC strategy.
• Comfort writing for both organic content and paid social media ads.
• Ability to work under tight deadlines, manage multiple projects simultaneously, and work collaboratively as part of a larger team in a fast-paced environment.
• Strong communication and presentation skills.
• Passionate about culture, design, branding and how they intersect in the social space.
• Obsessed with culture, internet trends, and the ever-evolving social media landscape.

• Passionate, driven people | We champion a culture of people that do extraordinary work.
• Consciously cultivated culture | We aim to embody the behaviors to build an inclusive community that is in it together, bringing both positivity and active listening into the workplace as we simultaneously strive to empower creative bravery.
• Competitive benefits | What we offer full-time hires ranges from the full spectrum of group health coverage options (medical, dental, vision) to a generous 401k match (100%…