Director of Chinese Sales

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. We are a global EdTech company founded in 2013 that uses personalised education and technology to transform students into leaders of tomorrow. With over 1,330 Ivy League offers and 2,140 US Top 15 offers, we are the world’s leading college admissions consultancy. Our team of more than 800 professionals is rapidly expanding across 30 markets, connecting expert‑led guidance and data‑driven strategies from 3,000 tutors and mentors with students worldwide.

Crimson students are 7× more likely to get into the Ivy League. Valued at over $1 B NZD and backed by $147 M NZD in funding, we have been featured on the front page of the Wall Street Journal.

• Drive Chinese sales revenue across all of Crimson Education US by developing and executing annual sales planning, including revenue forecasting, budget management, and resource allocation for the Chinese sales division
• Lead and support a team of Mandarin‑speaking sales consultants, upskilling them and ensuring they meet individual sales KPIs. Set KPIs and manage performance reviews
• Conduct your own sales consultations and academic assessments in a professional manner that aligns with the Crimson brand
• Identify and establish new business partners and associations to drive revenue and promote the brand in the university admissions space in the USA
• Set team revenue targets, develop quarterly forecasts, track progress using Salesforce and tracking sheets, own budget management and ROI analysis for the division
• Maintain strong client relationships to inform and upsell them on new developments and generate referrals
• Build personal brand and network as a leader in education, self‑development, entrepreneurship, etc
• Attend or host live Crimson events and virtual events to build brand awareness among the Chinese population in the USA
• Hire and train new sales consultants
• Work closely with the Chinese marketing and SDR teams to ensure cohesion and growth
• Execute any other duties required by Crimson

• Consistently achieve monthly, quarterly, and annual sales targets/KPIs
• Conduct regular consultations with leads and design Crimson programs that resolve their specific needs
• Collaborate with local area and digital marketing teams to develop/enhance lead generation methods
• Engage in outreach activities such as presenting at schools or partnership events (including Crimson seminars)
• Develop strong relationships with clients to drive referrals and upsells
• Ensure accurate data entry and management within the CRM system
• Maintain effective communication with the Accounts team for timely payment of accounts
• Troubleshoot and address customer issues or queries

• Rapidly growing start‑up with flexible working environment and empowerment to structure your work
• Limitless development and exposure – 33% of all recruitment last year came from internal promotions or role changes
• $1,000 individual training budget per year (core value “Level Up”)
• Psychologist on staff
• Insightful fireside chats, workshops, and radical candor feedback approach
• Global player with 28 markets and option to work from offices or remotely

Director

Full‑time

Sales and Business Development

Education Management