Digital Marketer and Graphic Designer

Our Client, a prominent brand in the Retail Industry, is seeking to employ an experienced Digital Marketer and Graphic Designer, to their team based in Port Elizabeth.

Requirements:

• Degree in Marketing or related field.
• Minimum 3 years proven working experience in Digital Marketing.
• Experience identifying target audiences and devising digital campaigns.
• Experience optimising landing pages and user funnels.
• Experience with A/B and multivariate experiments.
• Knowledge of website analytics tools.
• Experience setting up and optimising Google Adwords campaigns.
• Working knowledge of HTML, CSS, Word Press and JavaScript advantageous.
• Microsoft Office with strong Excel skills.
• Strong analytical and data-driven thinking.
• Project management experience.
• Up-to-date with online marketing trends and best practices.

Responsibilities, but not limited to:

Social Media and Business Networking Platforms

• Design, build, maintain and grow social media presence across all channels
• Facebook
• Instagram
• Threads
• Tik Tok
• Linked In

Digital Marketing

• Plan and execute all digital marketing, including SEO / SEM, Web-Analytics & Conversion Optimization marketing database, email, social media, website and display advertising campaigns.
• Content Creation – produce written copy, graphics via Canva and the like, and short form video content.
• Google Ads and Facebook Ads.
• Marketing Automation using platforms like Mail Chimp and Everlytic.
• Run A/B testing.
• SMS Marketing.
• Liaise with the external Marketing Company for web development.
• Data Analytics using tools like Google Analytics to interpret traffic, conversion rates and ROI.

AI and Automation

• Familiar with technical mastery of AI tools.
• Create content via AI.

Online Stores

• Assist in maintaining and updating the website.
• Track and record website statistics.
• Upload product data.
• Upload images.
• Upload updated stock quantities.
• Create sales and promotions.
• Write blogs.
• Electronic newsletters.
• Create and add banners.
• Manage incoming orders.
• Communicate with customers who log online queries.
• Ensure customer information cards are completed and captured into a database.
• Marketing opportunities through payment gateways.

Retail Stores

• Build positive relationships with Retail Store Managers.
• Draw up an annual rolling marketing plan.
• Ensure signage and marketing communication are ready before campaign launches.
• Liaise with Retail Store Managers regarding in-store campaign setup.
• Loyalty program management.

Retail Centre Management – Marketing

• Ensure maximum exposure in malls.
• Communicate with Mall Marketing Managers.
• Understand marketing plans and opportunities.
• Negotiate exposure for retail stores.
• Physical visits to malls, especially Port Elizabeth.
• Build working relationships with Mall Marketing Managers.

Wholesale Customers

• Supply product images to wholesale customers.
• Create promotional and campaign content for wholesale customers.

Graphic Design

• Design graphic content for social media platforms.
• Create videos for in-store displays.
• Edit and resize images.
• Design in-store signage.
• Design hanging labels.
• Manage and update the digital catalogue.

Lifestyle Photoshoots

• Liaise with in-house photographer.
• Develop lifestyle photo and video concepts.

Product Information Videos

• Create video content for You Tube, Tik Tok and similar platforms.
• Create lifestyle orientated videos using AI or Creative Cloud.

Radio Stations

• Build relationships with radio account managers.
• Participate in radio ad creation process.
• Control promotions with radio stations.

Influencer Marketing

• Identify influencer marketing opportunities.
• Participate in negotiations.

Budgeting

• Manage approved campaign budgets.
• Maximise return on investment.

Strategy

• Brainstorm growth strategies.
• Drive traffic and conversion through content marketing.
• Measure and report digital marketing performance.
• Identify trends and insights.
• Plan, execute and measure experiments and conversion tests.

Please note that should you not receive a response within 2 weeks of applying, you may consider your application unsuccessful.