Senior Integrated Specialist

About the job Senior Integrated Specialist

Key

Purpose:

The companyis looking for an agile Mid-weight/senior Integrated Strategist to join their multi-skilled and solutions-driven team.

Duties and responsibilities:

• Act as a strategic and brand custodian on client brands.
• Define and understand the target audiences, demographics, psychographics, behaviour, and attitudinal mindsets
  across client brands.
• Guide the team beyond the brief through an in-depth understanding of client business needs as well as consumer
  needs.
• Construct brand ideas, positioning, and value propositions and translate them into fully integrated strategies.
• Work with and inspire the team to produce a clear and directional strategy that is founded on commercial and/or
  consumer insights.
• Understand ATL and digital channels to enable end-to-end solutions for clients.
• Be able to provide clear direction to diverse teams to develop strategic brand activities that drive brand growth for our
  clients, including working with media and partners across multiple platforms.
• Develop, construct, and present compelling strategies to clients.
• Plays a key role in terms of campaign development and pitches.

Qualifications and experience:

• Advertising school diploma or University degree.
• ATL / TTL agency experience a must.
• 5+ years of experience as a Strategist.
• Experience in developing and presenting solutions within a creative environment.
• Knowledge of primary and secondary research techniques that best lead the strategic and creative processes.
• Development of integrated brand, communication, and campaign strategies to effectively maximise the awareness,
  exposure, and campaigns of client brands and products.
• Sharp business acumen, resourceful, and a self-starter that has a relentless passion for knowing more and believing in
  better.
• Strategic energy and drive to think outside of the box.
  Guides and informs ideation and brainstorming sessions internally and externally.
• Strong time management and organisational skills
  Strong multitasking skills (able to work on multiple briefs at any given time).