Business Development Manager, Medical

About Vitacore:

At Vitacore, we integrate cutting-edge research and technology with a profound commitment to sustainability and innovation. Established in 2020, Vitacore is driven by our mission to develop transformative products and services that address critical global issues, ensuring ethical practices and effective outcomes for the betterment of humankind and the planet. Our journey began with a focus on the healthcare sector, where we became leaders in manufacturing recycling single-use protective equipment.

Today, we apply our expertise and innovative spirit to broader challenges, developing advanced technologies, sustainable practices, and innovative manufacturing processes that redefine what is possible across various industries.

About the Role:

Vitacore seeks a customer-focused, entrepreneurial BDM with 5+ years in medical sales to drive new revenue across North American healthcare—US-led, with Canadian growth. You’ll expand our customer and distribution base for PPE and upcoming new-to-market materials, leveraging an existing book of business (IDNs, GPOs, hospitals, distributors) to build and convert pipeline, lead demos/pilots, and navigate procurement/contracting to close. Partner with Marketing to tell a compelling story around highly accredited, Canadian-made PPE and our industry-leading PPE recycling solutions, then hand off closed-won accounts cleanly to Senior Account Managers for expansion.

Travel to customers, tradeshows, and industry events is expected.

Responsibilities include:

• Own full-cycle new business in US medical markets: prospect, qualify, solution, propose, close.
• Leverage network with IDNs/GPOs/distributors; collaborate with Distribution reps to expand reach.
• Stand up pipeline for launches; craft messaging with Marketing; coordinate demos, trials, and evaluations.
• Navigate procurement/contracting and compliance; coordinate with Quality/Regulatory on claims/approvals.
• Maintain CRM discipline (forecasting, territory/monthly analysis, reporting); manage territory like a business.
• Represent Vitacore professionally; respond rapidly to client needs; assist with orders as needed.
• Transition accounts to Senior Account Managers with clear onboarding/expansion plans; travel and tradeshows as required.

Skills and Qualifications:

• Must have: 5–7+ yrs US medical sales experience (PPE/medical devices or closely related) with an established book of business.
• Consistent quota attainment; strong hunter mindset; executive presence and negotiation skills.
• Knowledge of US healthcare procurement (GPOs, IDNs, distributor channels).
• Proficient MS Office;
  Salesforce (or similar) CRM.
• Valid driver’s license; able to travel; background/security checks as required.
• US-based preferred;
  Canada-based candidates must have proven US selling experience.

Compensation:

• From $75,000 to $85,000 CAD per annum plus compensation plus bonus
• Comprehensive medical and dental benefits
• 3 weeks vacation
• Tuition Assistance Program
• RRSP Matching Program
• Multiple company events throughout the year

Vitacore Industries Inc. manufactures personal protective equipment for Canadian frontline workers, available on demand. Our facility houses state-of-the-art equipment to produce millions of respirators every month. Vitacore is committed to serving Canadians. All of our current and future PPE is made using a Canadian supply chain and quality Canadian materials. Our main customers are in the Health Care Industry supporting our long-term growth and sustainability.