Product Marketing Manager - Backhoe

Posted Monday, March 2, 2026 at 5:00 AM | Expires Friday, April 3, 2026 at 3:59 AM

Company Profile

80 years and countless innovations later, JCB is the world’s largest privately-owned manufacturer of construction and agricultural equipment. At 23 plants spanning four continents—and countries including the United States, the United Kingdom, India and Brazil—JCB manufactures a range of more than 300 products including telescopic handlers, backhoe loaders, excavators, wheel loaders, compact excavators, skid steer loaders, compact track loaders, Access aerial work platforms, rough terrain forklifts, and tractors.

JCB people are at the heart of our business and as a family-owned business we answer to our customers, not a group of shareholders. That freedom allows us to concentrate on developing the latest technologies and incorporating them into our equipment. We focus on what our customer needs on the jobsite – a machine that holds up in the toughest environment and increases their productivity.

At JCB, we stand behind our products – and our name.

Position Purpose

This position is responsible for JCB product development, pricing, training, market strategy and marketing communications to support the growth of the product line’s sales volume in North America.

Position Type

Full Time, Exempt

• Partnering with our factory-based Product and Engineering Teams to provide target product specifications and product features for completion of current and future product development of the product line
• Define overall strategy, product roadmap and technical/feature specifications for new products based on long-term product vision, user needs, technical and market trends, and platform capabilities
• Demonstrated ability in crafting & developing compelling audience-specific messages and tools (videos, customer success stories, presentations, demos, how to guides etc.), to be used on the web, events and in campaigns
• Provide on-going product support to dealer and direct sales teams
• Gather comprehensive voice of customer analysis to support product development activities
• Coordinate product development activities with engineering teams
• Track and communicate competitor product activity and product trends to division and regional sales teams
• Maintain competitive data files on pricing and market share
• Identify new market opportunities and develop new and/or improved products to satisfy this market gap
• Create and conduct sales training seminars and demonstrations
• Liaise with the Product Support team to raise customer satisfaction levels
• Ensure that products are priced competitively and in a way that will maximize profit opportunities for the JCB Group and the North American dealers
• Develop materials and plans for inclusion in the Product Information Book
• Coordinate with the Marketing Department to create marketing materials
• Develop and maintain SAP sales configuration system
• Attend relevant shows and conventions
• Manage and nurture any direct reports.
• Support the delivery of the Sales Training Curriculum. Includes building training materials and delivering the content to salespeople. Both classroom and in the field.
• Working with the factory product teams to maintain the dealer ordering tool.
• Travel is required, expect up to 30%.

Minimum Qualifications

• Experience with Construction Equipment, ideally backhoes and compaction equipment.
• BA in Business,
  
  B. Engineering or similar
• 4 + years sales, product marketing, engineering and/or customer support experience in the industry or similar
• Must pass any drug screens, background checks and pre-employment tests as applicable.
• Valid US Driving License.
• Proven success in analyzing and forecasting trends
• Strategic mindset with excellent analytical and conceptual skills
• Strong relationship management skills
• Solid interpersonal skills; written, verbal and listening
• Strong process understanding in product and sales development
• Ability to effectively manage and maintain peer and business relationships with a high degree of integrity and trust
• Ability to motivate others and drive for results
• Strong oral and written communication skills
• Individual should be a self-starter and…