Manager - Marketing Automation

Company Profile

80 years and countless innovations later, JCB is the world’s largest privately‑owned manufacturer of construction and agricultural equipment. With 23 plants across four continents, including the United States, United Kingdom, India and Brazil, JCB produces more than 300 products such as telescopic handlers, backhoe loaders, excavators, wheel loaders, skid‑steer loaders, compact track loaders, access aerial work platforms, rough‑terrain forklifts and tractors.

We are seeking a highly skilled Marketing Automation Manager to lead our marketing automation department, with primary responsibility for Oracle Eloqua. The role will drive the strategy, execution and optimisation of automated marketing campaigns to enhance lead generation, nurturing and customer engagement. The manager will oversee integrations with our core tech stack—Salesforce for CRM, Optimizely for website personalisation and Smartly for paid media—while managing a team to ensure seamless data flow and campaign efficiency.

Full Time, Exempt

• Lead Oracle Eloqua Operations: design, build, test and deploy complex automated campaigns, including email nurturing, lead scoring, segmentation and A/B testing.
• Tech Stack Integration and Optimisation: manage seamless integrations between Oracle Eloqua and Salesforce, Optimizely and Smartly; automate data flows, enrich customer profiles and track multi‑channel performance.
• Team Leadership and Development: supervise and mentor the Marketing Automation Specialist and Customer Data Enrichment Developer, providing training and delegating tasks to maximise team efficiency.
• Performance Analysis and Reporting: monitor campaign metrics such as open rates, conversions and ROI using Eloqua’s analytics tools; generate insights and reports to inform strategy.
• Strategy and Innovation: develop and implement marketing automation strategies aligned with business goals, incorporating dynamic content personalisation, behavioural targeting and AI‑driven predictive scoring.
• Compliance and Best Practices: ensure all activities adhere to data privacy regulations and industry standards; stay updated on marketing automation trends.
• Cross‑Functional
  
  Collaboration:
  
  work closely with sales, content and product teams to align automation efforts with broader marketing initiatives.

• Lead Generation Volume: number of new leads captured through automated campaigns.
• Conversion Rate (Lead to Retail): percentage of leads that progress to retail, monitored via Eloqua and Salesforce integration.
• Email Campaign Performance: open rates, click‑through rates and conversion rates.
• ROI on Marketing Automation: return on investment from campaigns.
• Pipeline Velocity: speed at which leads move through the funnel.
• Data Quality and Enrichment Accuracy: audit error rates and enrichment success rate.
• Campaign Launch Efficiency: time and resources required to deploy new campaigns.
• Customer Engagement Score: overall interaction levels across channels.
• Compliance and Deliverability Rate: adherence to regulations and email inbox placement success.

• Bachelor’s degree in Marketing, Business, Information Technology or a related field (Master’s preferred).
• 5+ years of hands‑on experience in marketing automation, with proven expertise in Oracle Eloqua as the primary platform.
• Highest‑level Oracle Eloqua University training and certifications such as Oracle Eloqua Certified Master.
• Experience integrating Eloqua with CRM systems like Salesforce, website platforms like Optimizely and paid media tools like Smartly.
• Strong leadership skills with at least 2+ years managing small teams in marketing operations or automation roles.
• Proficiency in data analysis, SQL querying and marketing metrics.
• Excellent problem‑solving abilities and a track record of optimising campaigns for better engagement and conversion rates.

• Experience in B2B marketing environments, particularly in industries with complex sales cycles.
• Familiarity with additional tools such as Google Analytics, Tableau or BI platforms for advanced reporting.
• Knowl…