Sales & Marketing Director

This position is remote, although you will be expected to participate in occasional meetings at the Ibcos office based in Poole.

Reports to:

DGUK Managing Director

Ibcos Computers Ltd is the UK’s leading provider of Dealership Management Software for the Agricultural, Construction and Ground Care industries. We help dealers manage all aspects of their operations—from parts and service through to sales and finance—by delivering innovative, customer‑centric solutions that drive operational excellence and profitability. Ibcos operates alongside Catalyst Computer Systems, a fellow dealership software business within the wider Constellation Software group, enabling shared insight, scale, and best‑practice across complementary dealer markets.

The Sales & Marketing Director will develop and execute integrated commercial strategies to:

• Maximise net revenue growth and market share
• Elevate brand awareness and lead generation
• Deepen relationships with existing customers
• Identify and develop GTM for (near) adjacent markets
• Align sales, marketing, and account management activities with corporate objectives
• Team design, transformation and optimisation

This senior leadership role balances revenue-driving sales initiatives with strategic marketing campaigns to deliver sustainable, profitable growth.

• Key member of Senior Leadership team to help design and deliver against five year strategic growth strategy
• Define and communicate a unified sales and marketing vision aligned to company strategy
• Set annual revenue, pipeline, lead-generation, and brand-awareness targets
• Lead cross-functional planning to integrate product, support, and service into commercial strategies
• Oversee new business and account management teams to achieve net revenue forecasts
• Implement robust forecasting, pipeline review and KPI reporting processes
• Drive consistent CRM usage with minimum 95% data accuracy
• Develop and manage the annual marketing plan and budget
• Lead digital marketing, content strategy, events, PR, advertising, and sponsor ships
• Oversee marketing automation and analytics platforms to measure campaign ROI
• Refine brand positioning, messaging, and collateral in collaboration with Product and Design

• Design and optimise multi-channel lead-generation campaigns (email, social, search, events)
• Implement nurture streams to accelerate MQL-to-SQL conversion
• Coordinate with Sales to hand over qualified leads and monitor follow-up effectiveness
• Drive customer centric sales and engagement strategy
• Own engagement strategy for top 20 key accounts, ensuring quarterly reviews and upsell plans
• Standardise key account plans and service-escalation protocols
• Ensure 24-hour response SLAs for customer communications

• Partner with Product, Professional Services, Customer Support, and Finance to ensure seamless customer journeys
• Provide market feedback and competitive intelligence to guide product roadmap
• Align with Constellation Group marketing and communications for global initiatives

• Recruit, mentor, and develop high-calibre sales and marketing professionals
• Design and implement optimised target operating model
• Conduct regular 1:1 coaching, quarterly performance reviews, and succession planning
• Foster a culture of accountability, creativity, and continuous improvement
• Understand and implement AI initiatives to drive performance

• Own OpEx for the Sales & Marketing team, ensuring budget adherence
• Monitor and report on Marketing ROI, customer acquisition cost, and customer lifetime value

• Present monthly and quarterly performance reports to the Executive Team
• Attend bi-weekly senior management meetings and contribute to commercial strategy discussions
• Identify inter-departmental dependencies and proactively mitigate delivery constraints

• Achieve or exceed annual net revenue and gross profit targets
• Increase marketing-sourced pipeline contribution
• Drive growth in brand-awareness metrics and lead-generation volume
• Maintain top-20 account satisfaction and retention rates
• Deliver…