Digital Designer; eCommerce and Social Media

Overview

We’re looking for a multi-skilled Digital Designer who is able to bring the Kite brand to life across our digital channels, while confidently delivering the technical work that underpins a high-performing e-commerce experience.

This is a hands-on role where creativity and execution go hand in hand. You’ll design and deliver engaging content – from e-commerce emails and website graphics to social media visuals and video edits – ensuring everything is optimised for different devices, platforms and user journeys. The ideal candidate will combine creative flair with strong technical skills, a keen eye for detail, and a solid understanding of UX principles, accessibility and conversion-focused design.

You’ll be a visual storyteller who understands how great design can inspire customers, drive engagement and support our commercial goals. From campaign launches to everyday touchpoints, you’ll play a key role in our Marketing team, shaping how Kite looks, feels and functions online.

Reporting to the Brand Manager, but working closely with the Ecommerce Manager and other internal teams, your responsibilities are to:

• Design, build and optimise e-commerce emails that are both visually engaging and commercially effective.
• Create layouts, graphics and copy-friendly templates that showcase products clearly, drive clicks and support seasonal campaigns.
• Analyse and apply best-practice UX to improve conversion and engagement across email marketing.
• Develop and enhance automation within the email programme, identifying opportunities to improve customer journeys.

• Design and update website assets, including homepage banners, promotional graphics and landing pages.
• Work within Shopify to implement updates, ensuring assets are optimised for different devices and user journeys.
• Support with UX improvements, keeping designs clear, accessible and conversion-friendly.
• Explore opportunities to improve the overall shopping experience online, from navigation and product discovery to clearer calls-to-action and more engaging customer journeys.

• Create graphics, animations and short-form content for Instagram, Facebook, Tik Tok and Pinterest.
• Develop campaign visuals for launches and promotions, bringing ideas to life in a way that’s consistent with the Kite brand.
• Support with occasional print design (e.g. postcards, POS and posters) to extend campaign storytelling offline.
• Contribute ideas for future campaigns, ensuring creative concepts feel fresh, playful and on-brand.

• Manage the post-production of all product, lifestyle and behind-the-scenes content, including selection, editing, retouching and storage.
• Produce short-form video for social media, from planning and storyboarding through to editing.
• Ensure all assets are consistent in look and feel, delivering a polished, high-quality finish.

• Work closely with our Marketing and Product teams to translate briefs into visuals that inspire and engage.
• Ensure all designs reflect Kite’s tone, values and visual identity, keeping our look consistent across every channel.
• Keep up to date with digital, social and e-commerce trends, bringing fresh ideas into our creative work.

• Proven experience in a creative or marketing design role, ideally within e-commerce or retail.
• A strong portfolio showcasing email design and build, including examples of automated campaigns and customer journey flows.
• Experience with email marketing platforms (Klaviyo, Mailchimp or similar), with confidence in developing and optimising automation.
• Proficiency in CMS tools (Shopify or similar) and an understanding of UX/UI principles to support website updates and enhance the online shopping experience.
• Strong knowledge of social media content design (Instagram, Facebook, Tik Tok, Pinterest), including graphics, animations and short-form video.
• Photography and video editing skills, particularly for creating engaging content tailored to social media.
• High proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro/After Effects) and Canva.
• St…