Director of Digital Marketing

Digital Marketing Director

Talento has partnered with a growing healthcare organization on a Digital Marketing Director search to help shape the future in an organization that’s making a real difference every day. You’ll lead the charge in building and executing smart, targeted, and data-driven marketing strategies that drive client growth and elevate their brand across all markets.

• Develop and execute market-specific marketing strategies that drive qualified leads and client growth.
• Oversee all paid and organic digital marketing initiatives, including SEO, PPC, email, and referral programs.
• Manage marketing budgets efficiently, optimizing for ROI and lead quality.
• Use data and analytics to track performance, identify trends, and inform strategic decisions.
• Collaborate with leadership and cross-functional teams to ensure marketing supports overall business goals and market expansion.
• Measure and report key performance metrics weekly, providing insights on lead generation, conversion, and market performance.
• Partner with external agencies to refine brand presence, campaign performance, and content strategy.
• Continuously identify opportunities to enhance our digital presence, strengthen brand awareness, and accelerate growth.

Experience:

• Bachelor’s degree required; advanced degree a plus.
• 7+ years of experience in healthcare marketing and growth strategy, ideally with experience driving physician referrals or client acquisition.
• Strong track record in digital marketing, lead generation, and performance analytics.
• Excellent communication and relationship-building skills — you know how to engage and inspire teams.
• Highly organized, adaptable, and comfortable managing multiple priorities in a fast-paced setting.
• Experience using CRM/marketing systems such as Salesforce.
• Entrepreneurial mindset with a hands-on, team-first leadership approach.

Talento Human Capital Management is an equal opportunity employer people are at the center of what we do! Our organization continues to thrive through our ongoing commitment to building an inclusive and diverse workforce from different backgrounds and perspectives. People + Passion + Perseverance = Progress.

Talento Human Capital Management provides talent and organizational solutions enabling businesses to evolve beyond tactical human resources management. Our footprint spans across the