Marketing Manager, Data Center Solutions

Marketing Manager, Data Center Equipment and Solutions

Marketing Manager, Data Center Equipment and Solutions at Daikin Applied Americas. Join us to drive strategic marketing initiatives and position our data center equipment and solutions portfolio for success in a competitive marketplace.

Location: Plymouth, MN, Hybrid

• Lead go‑to‑market plans for new and existing equipment.
• Define and refine product and solutions positioning and messaging to ensure differentiation in the data center market and alignment with customer needs.
• Plan and execute product launches in collaboration with Product Marketing, Engineering, National Accounts, and the Data Center Business Unit, delivering timely and impactful marketing assets.
• Act as the primary marketing liaison across sister companies, ensuring joint value propositions and complementary technologies are integrated into all go‑to‑market strategies.
• Support lifecycle marketing initiatives from new product introduction (NPI) through end‑of‑life (EOL), providing insights and customer feedback to inform product roadmaps.
• Develop compelling marketing collateral and digital assets—including presentations, brochures, and videos—to enable sales teams and enhance customer engagement.
• Manage relationships with external agency partners to ensure high‑quality creative execution, timely delivery, and alignment with brand and business objectives.
• Equip sales teams with training and tools that improve product knowledge and selling effectiveness.
• Manage content for digital channels such as websites, email campaigns, and social media to drive awareness and demand.
• Track and analyze marketing performance metrics, adjusting strategies to maximize impact and ROI.

• The ability to make an impact and shape your career with a company that is passionate about growth.
• The support of an organization that believes it is vital to include and engage diverse people, perspectives, and ideas to achieve our best.

• Bachelor’s Degree in liberal arts, journalism, communications, or marketing.
• 8 years of proven experience in B2B marketing, product marketing, go‑to‑market strategy, and product launches—preferably in manufacturing or the industrial sector.
• Knowledge of HVAC, data center technologies, or related B2B equipment markets.
• Ability to translate technical concepts into customer‑focused messaging.
• Excellent strategic thinking and project management skills for complex launches and campaigns.
• Skilled in content development for collateral, presentations, and digital assets.
• Strong analytical skills to measure performance and optimize marketing programs.
• Exceptional communication and presentation abilities for internal and external audiences.
• Ability to manage multiple projects in a fast‑paced environment and meet deadlines.
• Collaborative mindset with the ability to build relationships across teams and external partners.
• Work visa sponsorship is not available for this position.

• 10 years of experience in the HVAC, data center industry, or related technology sectors.

• Multiple medical insurance plan options + dental and vision insurance.
• 401(k) retirement plan with employer contributions matching 100% of the first 3% of employee contributions and 50% on the next 2% of employee contributions.
• Company‑provided life insurance + optional employee‑paid voluntary life insurance, dependent life coverage and voluntary accident coverage.
• Short‑term and long‑term disability.
• 3 weeks of paid time off for new employees + 11 company paid holidays.
• Vacation accrues on a monthly basis, unless applicable federal, state and local law requires a faster accrual.
• Paid sick time in accordance with federal, state and local law.
• Paid parental leave and tuition reimbursement after 6 months of continuous service.

The typical annual base salary for this position ranges from $113,800k - $188,300k and a bonus potential up to 25%.

If you're looking for an engaging career with growth opportunities in a supportive environment, you'll love a career at Daikin Applied!