Regional Director of Sales

Regional Director of Sales

Great Lakes Management invites you to apply for the Regional Director of Sales role. This full‑time, exempt position supports a portfolio of senior living communities in the Minnesota region, driving occupancy growth and developing high‑performing sales teams aligned with GLM’s mission.

• Lead, mentor, and support Sales Directors across assigned communities
• Drive occupancy growth by coaching lead management, tours, follow‑up, outreach, and conversion strategies
• Monitor KPIs including inquiries, tours, conversions, CRM activity, occupancy, and revenue trends
• Conduct regular on‑site visits to evaluate sales processes, team performance, and brand standards
• Partner with Executive Directors, RDOs, and marketing to ensure aligned sales execution
• Develop and deliver sales training, onboarding, and performance improvement plans
• Support community‑level events, outreach, and referral‑partner relationship building
• Analyze market data, competitor trends, and community positioning
• Assist with hiring, mentoring, and onboarding new Sales Directors
• Ensure CRM accuracy and pipeline management across all locations

• 3+ years of senior living sales leadership experience (multi‑site preferred)
• Proven success in occupancy growth and sales team mentorship
• Strong understanding of CRM systems and sales processes
• Excellent communication, coaching, and relationship‑building skills
• Ability to travel regularly to communities within the region
• Passion for serving seniors and supporting high‑performing teams

• Full‑time, exempt
• Competitive salary + performance bonus
• Benefits:
  Medical, Dental, Vision, 401(k), PTO, Paid Holidays, Mileage Reimbursement

At Great Lakes Management, you’ll help shape sales success across communities, support talented teams, and make a meaningful impact for residents and families every day.

Regional role supporting multiple communities in MN (The Glenns).