Technical Marketing Specialist

Overview

For over 50 years, Banner Engineering has been at the forefront of industrial automation. We offer products and solutions including award-winning sensors, wireless solutions, machine safety, indication, and LED lighting. From Fortune 500 leaders to innovative startups, Banner's products and solutions help companies increase efficiency, reduce costs, safeguard equipment, and protect personnel. Our commitment to innovation shows through a continuous, market-driven evolution of products and technology.

With engineers employed in nearly every major department, engineering is in our DNA.

Banner is a rapidly growing company that offers many personal development opportunities, an excellent benefits package, and a collaborative team of employees who are passionate about what they do.

Banner Engineering is committed to offering competitive pay and benefits, including, but not limited to:

• 401(k) with match
• Student Loan 401(k) match program
• Medical, Dental, and Vision Insurance Plans
• HSA (Health Savings Account) with company contribution
• Paid Time Off (PTO)
• Sales and Profit Sharing Eligibility
• Flexible work hours
• Life Insurance
• Paid Parental Leave
• Pet Insurance

Base Pay Range: $65,735 - $92,741

The estimated range is the budgeted amount for this position. Final offers are based on various factors, including skill set, experience, location, qualifications, and other job-related reasons.

The Technical Marketing Specialist will serve as a key connector between engineering knowledge and marketing initiatives. This role focuses on understanding the needs of our Sales team and customers and translating technical information into impactful content and tools. With more than 3,000 global sales team members and distributors relying on Banner’s marketing support, the Specialist will help ensure product launches, campaigns, and resources are technically accurate and highly effective.

This position provides the opportunity to collaborate closely with customers, contribute to creative projects, and play an important role in bringing Banner’s innovations to market.

This is a great opportunity for someone who enjoys working individually and collaboratively, staying on top of tasks, and making a meaningful impact across teams and projects. Below are some key responsibilities for the role.

• Partner with Product Management and Engineering to understand product capabilities, applications, and differentiators.
• Represent Banner at trade shows by staffing the booth and engaging with attendees. Support field activities, including driving and demonstrating the Banner demo van during customer visits.
• Assist in the development of marketing programs and related content for new product introductions and various campaigns.
• Contribute to planning, coordination, and execution of launch activities.
• Create technical training materials and product demonstrations for internal teams and customers.
• Appear in and contribute to managing marketing automation campaigns, email content, and digital marketing initiatives.
• Use AI tools to generate rough drafts for written content such as blogs, video scripts, and product-related materials.
• Provide technical expertise during trade shows, product webinars, and customer meetings.
• Collaborate with Sales to develop tools that support lead generation and product education.
• Monitor and analyze marketing performance metrics to optimize campaigns and content effectiveness.

Required

• Bachelor’s degree in Marketing, Communications, Engineering, or related technical field or equivalent relevant work experience in lieu of degree
• 2-5 years’ experience in Sales, Applications, or Product Marketing/Management (a combination preferred)
• Strong understanding of complex products, technical concepts, and industry terminology
• Excellent written and verbal communication skills, with the ability to translate technical concepts into clear, engaging video demonstrations and promotional content
• Ability to manage multiple projects with strong attention to detail
• Comfortable working cross-functionally and presenting to internal or external audiences

Preferred

• 2–5+ years’…